article thumbnail

Demographic Changes Increases The Scope For “Silver Tourism”

The Horizons Tracker

The “silver tourism” market is a big opportunity. This is where the idea of “silver tourism” comes in. There is a community-wide effort to promote healthy aging, but the role of tourism as an important service industry in this process has been underappreciated,” the researchers explain.

Tourism 64
article thumbnail

Study Suggests Emojis Could Be Useful For Tourism Messaging

The Horizons Tracker

Additionally, the research indicates a shifting preference among potential consumers towards nature-based tourism. In particular, the inclusion of emojis in online messages regarding tourism destinations facilitates comprehension and diminishes ambiguity, particularly in content with lower levels of congruence.

Tourism 52
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Is Virtual Tourism A Viable Future For The Travel Industry?

The Horizons Tracker

The tourism industry has ground to a halt as a result of the coronavirus pandemic that has severely limited international travel. They believe this would make virtual travel more realistic, and potentially revitalize the tourism industry. ” Virtual tourism. first appeared on The Horizons Tracker.

Tourism 126
article thumbnail

Study Says Staycations Are Here To Stay

The Horizons Tracker

Tourism and hotel experts from the U.S. The study found that this trend is still popular and is likely to stick around as a regular part of the tourism industry. The study found that this trend is still popular and is likely to stick around as a regular part of the tourism industry. It also collected data from the U.S.,

Tourism 111
article thumbnail

How Social Media Changed Tourism Marketing

Strategy Driven

Social media has changed the way people communicate and exchange information. Because of this, industries in almost every sector have had to adapt to stay ahead of the curve. For some companies, making the switch was difficult. For others, the rise in social media has improved not only exposure but also the way companies market and do business.

Tourism 74
article thumbnail

Has Covid-19 Made Tourists More Price Sensitive?

The Horizons Tracker

Travel and tourism have been hugely disrupted by the lockdown measures introduced to try and stem the spread of Covid-19 around the world. The pandemic has had an obvious impact on all aspects of the economy, and tourism has been no exception. Challenging conditions. ”

Price 116
article thumbnail

Will The Remote Work Boom See A Rise In Digital Nomadism?

The Horizons Tracker

While newspaper headlines have examined the travails of the tourism industry and the impact reductions in business travel is having on the sector, they are not the only group for whom travel restrictions have had a profound impact. There is also a shift underway in our attitude towards tourism.

Tourism 142