Harvard Business Review

AUGUST 29, 2011

Instead, his initial advantage came from his creation of a virtuous circle that underpinned his vision for the first durable mass-market automobile. It was better cars, with better financing options. It was clear what people wanted, and it wasn't faster horses. They should also feel free to ignore customers' inputs.

Innovation 16

Innovation Mass Marketing Price Market Segmentation 16

Harvard Business Review

FEBRUARY 29, 2012

These two key functions — Marketing and Service — are regularly discussed as shaped by social era dynamics. It will help us decide what we make, how much we make, and how we finance that production. Big had the dollars to buy the mass-market access to consumers back when mass media was the only way to reach an audience.

Porter 17

Porter Mass Marketing Supply Chain Retail 17

Harvard Business Review

NOVEMBER 24, 2010

For example, if youre just here to sell sugar-water, then "innovating" slightly new flavors of soda every few months, and finding novel markets to "sell" it in (read: competencies in product innovation and mass marketing) is probably good enough.

Short-term 15

Short-term Guidelines Mass Marketing Telecommunications 15

Harvard Business Review

MARCH 8, 2012

Of course, the notion of a passive consumer, and a mass market was overly simplistic; consumers were never as passive as companies like to think.). Try applying the marketing funnel to your love life and see how it goes. Relationships aren't rational, but emotional. They certainly aren't predictable.

Marketing 17

Marketing Brand Mass Marketing Metrics 17

Harvard Business Review

APRIL 25, 2011

And it's easier to sell to a monolithic mass market than to the diverse and dynamic collection of markets that we call a city. They're not mean-spirited. They just tend to do what they know. It's easier to invest in a few big companies. It's easier to buy from a few big vendors.

Real Estate 15

Real Estate Mass Marketing Banking Asset Management 15

Harvard Business Review

MAY 26, 2014

New ventures, for example, often complain that the corporate finance function requires them to meet budget or lose bonuses or funding; or they can’t recruit the talent they need because of the corporate job evaluation approach. It appointed a gatekeeper.

Mass Marketing 9

Mass Marketing Brand Disruptive Innovation Advice 9

Harvard Business Review

MAY 30, 2014

And because batteries are the single most expensive component in electric vehicles, that would be a big step toward his dream of a mass-market Tesla car. And the more transparency and disclosure the better?

Short-term 8

Short-term Mass Marketing Long-term Diversity 8