Henry Ford, Innovation, and That "Faster Horse" Quote
Harvard Business Review
AUGUST 29, 2011
Instead, his initial advantage came from his creation of a virtuous circle that underpinned his vision for the first durable mass-market automobile. It was better cars, with better financing options. Used car trade-ins. Closed car models. Annual model changes. It was clear what people wanted, and it wasn't faster horses.
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