Lead Change Blog
JULY 8, 2019
The early adopters first take a critical look at the proposal before deciding whether it’s a good idea or not. The early majority eventually want to hook up with the new idea, but want some proof that it works before committing. The late majority only buys in into the new idea when they have no option or when the new idea has proven itself beyond doubt. If the change is good, the early innovator will come along anyway. How do you get an early adopter to adopt?