Corporate Culture And Changing Behavior

Eric Jacobson

Have your organization’s former Innovators become Laggards?

CO2

Memes are generated by Innovators, and require a committed group of risk-taking Early Adaptors to propel them forward. The Late Majority hold tight to the status quo, are fearful of change, and have difficulty adapting.

Corporate Culture And Changing Behavior

Eric Jacobson

Do Your Customers Actually Want a “Smart” Version of Your Product?

Harvard Business Review

Analysts at Ericsson, for example, have shaved 20 billion off their early estimates. We began selling this new smart fan option and had several thousand excited early adopters. We were also a little too smitten with our technology, and assumed it would immediately appeal to the “early majority” – who as described in E.M. Rogers’ classic Diffusion of Innovation Theory – buy products en masse after the “early adopters.”