Lead Change Blog

JULY 8, 2019

The early adopters first take a critical look at the proposal before deciding whether it’s a good idea or not. The early majority eventually want to hook up with the new idea, but want some proof that it works before committing. The late majority only buys in into the new idea when they have no option or when the new idea has proven itself beyond doubt. If the change is good, the early innovator will come along anyway. How do you get an early adopter to adopt?

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Early Adopters Rogers Resistance Early Majority 268

CO2

NOVEMBER 30, 2011

Memes are generated by Innovators, and require a committed group of risk-taking Early Adaptors to propel them forward. The Early Majority are the next critical group needed for buy-in; they want to be convinced of an idea’s validity, importance, and acceptance, but they also don’t want to miss the boat. The Late Majority hold tight to the status quo, are fearful of change, and have difficulty adapting.

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Rogers Innovation Organization Early Majority 79

Eric Jacobson

MAY 19, 2014

The reason.because according to their cited research: 3 percent of the population tends to be innovators of change 9 percent are early adopters 38 percent are early-majority adopters 38 percent are later-majority adopters 12 percent are laggards Consequently, culture change should be aimed at the early and later majorities because they are the largest groups and will influence the others. Corporate Culture Eric Jacobson on Leadership and Management

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Early Adopters Early Majority Influence Blog 69

Eric Jacobson

FEBRUARY 14, 2014

The reason.because according to their cited research: 3 percent of the population tends to be innovators of change 9 percent are early adopters 38 percent are early-majority adopters 38 percent are later-majority adopters 12 percent are laggards Consequently, culture change should be aimed at the early and later majorities because they are the largest groups and will influence the others.

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Early Adopters Early Majority Influence Blog 56