Early Majority and Leadership - Leadership Digital

Choose Change!

Lead Change Blog

JULY 8, 2019

The early adopters first take a critical look at the proposal before deciding whether it’s a good idea or not. The early majority eventually want to hook up with the new idea, but want some proof that it works before committing. If an early adopter adopts an idea, it’s been thought through. Who to Target.

Early Adopters

Early Adopters Resistance Early Majority Rogers

Have your organization’s former Innovators become Laggards?

CO2

NOVEMBER 30, 2011

Memes are generated by Innovators, and require a committed group of risk-taking Early Adaptors to propel them forward. The Early Majority are the next critical group needed for buy-in; they want to be convinced of an idea’s validity, importance, and acceptance, but they also don’t want to miss the boat.

Innovation

Innovation Rogers Early Majority Resistance