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Choose Change!

Lead Change Blog

Bottom-up commitment. The early adopters first take a critical look at the proposal before deciding whether it’s a good idea or not. The early majority eventually want to hook up with the new idea, but want some proof that it works before committing. If an early adopter adopts an idea, it’s been thought through.

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Have your organization’s former Innovators become Laggards?


Memes are generated by Innovators, and require a committed group of risk-taking Early Adaptors to propel them forward. The Early Majority are the next critical group needed for buy-in; they want to be convinced of an idea’s validity, importance, and acceptance, but they also don’t want to miss the boat.

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Do Your Customers Actually Want a “Smart” Version of Your Product?

Harvard Business Review

We were also a little too smitten with our technology, and assumed it would immediately appeal to the “early majority” – who as described in E.M. Rogers’ classic Diffusion of Innovation Theory – buy products en masse after the “early adopters.” Ask yourself these questions first.