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Choose Change!

Lead Change Blog

Bottom-up commitment. The early adopters first take a critical look at the proposal before deciding whether it’s a good idea or not. The early majority eventually want to hook up with the new idea, but want some proof that it works before committing. The late majority only buys in into the new idea when they have no option or when the new idea has proven itself beyond doubt. If the change is good, the early innovator will come along anyway.

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Have your organization’s former Innovators become Laggards?


Memes are generated by Innovators, and require a committed group of risk-taking Early Adaptors to propel them forward. The Early Majority are the next critical group needed for buy-in; they want to be convinced of an idea’s validity, importance, and acceptance, but they also don’t want to miss the boat. The Late Majority hold tight to the status quo, are fearful of change, and have difficulty adapting.

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Do Your Customers Actually Want a “Smart” Version of Your Product?

Harvard Business Review

Analysts at Ericsson, for example, have shaved 20 billion off their early estimates. We began selling this new smart fan option and had several thousand excited early adopters. We were also a little too smitten with our technology, and assumed it would immediately appeal to the “early majority” – who as described in E.M. Rogers’ classic Diffusion of Innovation Theory – buy products en masse after the “early adopters.”