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Do Your Customers Actually Want a “Smart” Version of Your Product?

Harvard Business Review

Analysts at Ericsson, for example, have shaved 20 billion off their early estimates. After a series of meetings with Silicon Valley stalwarts like Google, Apple, and Amazon, we decided to develop our own IoT software and hired the people who could help us do it. We began selling this new smart fan option and had several thousand excited early adopters. Rogers’ classic Diffusion of Innovation Theory – buy products en masse after the “early adopters.”