The Practical Leader
MARCH 13, 2024
Harvard Business School Professor Ted Levitt, a leading research and author in management, marketing, and former editor of Harvard Business Review, said “Early decline and certain death are the fate of companies whose policies are geared totally and obsessively to their own convenience at the total expense of the customer.”
Harvard Business Review
JANUARY 13, 2014
In 1960, marketing legend Ted Levitt provided perhaps his seminal contribution to the Harvard Business Review : “ Marketing Myopia.” To avoid that, Levitt exhorted leaders to ask themselves the seemingly obvious question – “What business are you really in?” Embrace your organization’s humanity.
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Harvard Business Review
MAY 5, 2016
Aggravated and depressed by the decline of their core memory business in the 1980s, Intel’s top management struggled for strategic clarity. Grove’s 1980 question remains as ruthlessly relevant to C-suites as Ted Levitt’s 1960 classic, “What business are you in?” Profitable customers matter most.
Harvard Business Review
SEPTEMBER 13, 2012
On January 19, 2012, after 131 years of operation, the Eastman Kodak Company filed for Chapter 11 protection in U.S. Levitt argued that it's always better to define a business by what consumers want than by what a company can produce. Employers increasingly focus on employee wellness, on one side, and disease management, on the other.
Harvard Business Review
JUNE 14, 2017
The bulk of HCIT investment supports startups that sell data — clinical or operational information that is otherwise difficult for clients to obtain or to organize. They address an underlying stakeholder need such as managing the total cost of care. How the most innovative providers are creating value. demographics.
Harvard Business Review
NOVEMBER 18, 2015
As Ted Levitt pointed out 55 years ago, companies develop significant myopia over time, only seeing things that are squarely in the mainstream of their market. In contrast, in many markets room-sharing-platform Airbnb has grown without significant response from hotel operators. But it has to fight fiercely for every inch.
Harvard Business Review
APRIL 26, 2016
Compared to professions like engineering or business disciplines like Finance or Operations, the concept of a dedicated salesperson is relatively recent. Each group has its own operating procedures. But Sales is changing, Academia is out of touch, and this is bad for business and the academy.
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