The Practical Leader

MARCH 13, 2024

Harvard Business School Professor Ted Levitt, a leading research and author in management, marketing, and former editor of Harvard Business Review, said “Early decline and certain death are the fate of companies whose policies are geared totally and obsessively to their own convenience at the total expense of the customer.”

System 52

System Organization Levitt Root Cause Analysis 52

Harvard Business Review

JANUARY 13, 2014

In 1960, marketing legend Ted Levitt provided perhaps his seminal contribution to the Harvard Business Review : “ Marketing Myopia.” To avoid that, Levitt exhorted leaders to ask themselves the seemingly obvious question – “What business are you really in?” Embrace your organization’s humanity.

Levitt 12

Levitt Christensen Competitive Advantage Welch 12

Joseph Lalonde

MARCH 14, 2018

Michael Levitt, CEO of BreakfastLeadership.com. The healthy habits that I attribute to my success as a leader are practice what I preach, set healthy boundaries, practice mindfulness, exercise, work hard and invest in my ongoing learning and personal development. I work hard day in and out and take massive action. What is that!?”

Succession 316

Succession Self-aware Learning-by-Doing Follow-up 316

Harvard Business Review

NOVEMBER 18, 2015

As Ted Levitt pointed out 55 years ago, companies develop significant myopia over time, only seeing things that are squarely in the mainstream of their market. In contrast, in many markets room-sharing-platform Airbnb has grown without significant response from hotel operators. But it has to fight fiercely for every inch.

Disruptive Innovation 8

Disruptive Innovation Christensen Levitt Innovation 8

Harvard Business Review

APRIL 26, 2016

Compared to professions like engineering or business disciplines like Finance or Operations, the concept of a dedicated salesperson is relatively recent. Sales was traditionally seen as a form of service work, with an emphasis primarily on developing moral character. Each group has its own operating procedures.

Education 8

Education Levitt Retail Training 8

Harvard Business Review

JUNE 12, 2013

The approach echoes Ted Levitt''s famous comment about selling ¼ inch holes rather than ¼ inch electric drills, and advocates a mindset shift away from selling products to "doing jobs" that solve customers'' problems. This then allows the development of specific solutions for each segment.

Ramaswamy 8

Ramaswamy Levitt Prahalad Christensen 8

N2Growth Blog

OCTOBER 7, 2010

Steve Levitt - Author of Freakanomics and Super Freakanomics , Steve was superb. In yesterday’s recap of Day one, I gave a detailed breakdown of each speaker presentation, but today I thought I’d do something a bit different…Since everyone seems to like a list, I decided to rank the top ten speakers from both days.

Blog 353

Blog Blue Ocean Strategy Collins Video 353