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Are These Systems Serving or Subverting Organization Results?

The Practical Leader

Harvard Business School Professor Ted Levitt, a leading research and author in management, marketing, and former editor of Harvard Business Review, said “Early decline and certain death are the fate of companies whose policies are geared totally and obsessively to their own convenience at the total expense of the customer.”

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Karl Ronn: Part 1 of an interview by Bob Morris

First Friday Book Synopsis

Karl Ronn is the managing director of Innovation Portfolio Partners. He is also developing a software company building diagnostic competency for […]. Based in Palo Alto, he helps Fortune 500 companies create new businesses or helps entrepreneurs start category creating new companies.

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Featured Leading Voice: Chip Bell

Lead Change Blog

” Following graduate school and the military (including a tour of duty as an infantry unit commander in Viet Nam) Chip was director of management and organizational development for NCNB (now Bank of America). He says, however, “The most important education for me has come from lessons learned in life, not academia!”

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Its a Jungle In There

CEO Blog

But as I always say Leadership(Direction/Work on the right thing) before Management(efficiency). That is the thesis behind my Time Management book. Ive authored a Time Leadership Audio CD, book and eBook ; "How to use the Secrets of Leadership for Time Management".email Time is a substitute to efficiency. Worth reading.

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Learn Like A Leader

Mark Sanborn

” Theodore Levitt said, “The future belongs to those who see opportunities before they become obvious.” Develop your learning agenda on what you will need to know to be successful, not what you use to need. In the process, he became an expert in areas outside his specialty of management. How does it affect me?

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In 2014, Resolve to Make Your Business Human Again

Harvard Business Review

In 1960, marketing legend Ted Levitt provided perhaps his seminal contribution to the Harvard Business Review : “ Marketing Myopia.” To avoid that, Levitt exhorted leaders to ask themselves the seemingly obvious question – “What business are you really in?” Embrace your organization’s humanity.

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What We Really Know About Consumer Behavior

Harvard Business Review

Some fifteen years ago, in a period that seemed full of change and uncertainty in marketing, I asked my colleague Ted Levitt where he saw our field heading. Levitt, who had a marvelous talent for speaking in epigrams, responded, "The future of marketing will be more like its past than anyone imagines."

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