The Practical Leader
MARCH 13, 2024
Harvard Business School Professor Ted Levitt, a leading research and author in management, marketing, and former editor of Harvard Business Review, said “Early decline and certain death are the fate of companies whose policies are geared totally and obsessively to their own convenience at the total expense of the customer.”
Harvard Business Review
JANUARY 13, 2014
In 1960, marketing legend Ted Levitt provided perhaps his seminal contribution to the Harvard Business Review : “ Marketing Myopia.” To avoid that, Levitt exhorted leaders to ask themselves the seemingly obvious question – “What business are you really in?” Innovation Leadership Strategy' No, it’s to maximize shareholder value.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Joseph Lalonde
MARCH 14, 2018
I asked each of these leaders a single question about healthy leadership: What healthy habits do you attribute to your success as a leader? Discover a healthy leadership habit of @MichaelHyatt at Click To Tweet. Check out these healthy habits of #leadership experts @MichaelHyatt, @MarkTimm, and @48DaysTeam Click To Tweet.
Harvard Business Review
MAY 5, 2016
” That clean-sheet perspective emboldened Intel’s leadership to abandon memory and focus on microprocessors. Grove’s 1980 question remains as ruthlessly relevant to C-suites as Ted Levitt’s 1960 classic, “What business are you in?” ” or my “Who do you want your customers to become?”
N2Growth Blog
OCTOBER 7, 2010
We all need to learn from Jack by dropping the politically correct approach to leadership by just doing the right thing. Steve Levitt - Author of Freakanomics and Super Freakanomics , Steve was superb. Jack’s belief for the need to “ lead change before you have to &# is a mantra for leaders to live by.
Expert insights. Personalized for you.
52 
Let's personalize your content