Robert Cialdini on “The Six Principles of Influence”
First Friday Book Synopsis
FEBRUARY 14, 2014
The Six Principles of Influence (also known as the “Six Weapons of Influence”) were introduced in Cialdini’s book, Influence: The Psychology of Persuasion (1984). Cialdini identified the six principles through experimental studies, and by immersing himself in the world of what he called “compliance professionals” – salespeople, fund […].