Buy-In – The Imperative Strategy
Strategy Driven
NOVEMBER 7, 2011
To help with gaining stakeholder buy-in, complete a RASCI by following these directions: Write stakeholders names across the top of the matrix. In providing research and developing training programs for various large corporations about managing change, we find that the biggest stumbling block for employees from top-down is lack of buy-in. Top executives have the vision, but often fail to get buy-in from managers who have to carry out the change initiative.
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