Serial Innovators: A book review by Bob Morris
First Friday Book Synopsis
FEBRUARY 20, 2012
Bob's blog entries Amos Tversky “Analysis of the Top 50 U.S. Serial Innovators: Firms That Change the World Claudio Feser John Wiley & Sons (2012) How and why continuous innovation and adaptation can help an organization “live” longer What we have here is a “hybrid” narrative that develops on two separate but interdependent levels: a fictional account that focuses on Carl Berger (CEO of American Health [.].