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If You’re Not Using Video, You’re Not Marketing Effectively

CEO Insider

Megan Allinson of BKM Marketing outlines why brands should integrate this powerful asset in their marketing mix and offers strategies to creating valuable video content. Just as evident is that brands miss an exciting chance to connect with customers when they don’t produce videos. If you’re like many […].

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A New Gold Standard for Digital Ad Measurement?

Harvard Business Review

As the digital ad measurement landscape changes, companies should consider marketing mix models calibrated with ad experiments.


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Do you trust strangers with your bank account? Internet security for small businesses

Rapid BI

In 2016 it is a key part of the marketing mix. Most smaller businesses have a web presence of some kind. We have to. But is it secure? Would you trust a stranger with access to your bank account? Internet security for small businesses I like to think that I am security conscious. I am […].

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For Marketers, All They Want Is Some Satisfaction

The Horizons Tracker

It is also useful to know what metrics other managers are using, and how many they are using, as it provides a benchmark for their own marketing-mix.” . “It’s important for managers to understand the different drivers for metric use, both cultural and organisational.

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Understanding How Organizations Can Measure Digital Success

Tanveer Naseer

Always understand the marketing mix between digital marketing and digital branding. Apply CPA calculations (on a per online channel basis) for digital marketing activities where relevant. Where are we getting the best return on our “digital dollars”? Do we have a strong online presence/brand?

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Yes, Virginia, You Can Get Business with Social Media

Women's Leadership Exchange

After attending the Women's Leadership Exchange Conference in NYC this week - yes, our very own conference - I heard enough from experts and REAL business owners to know that social media marketing is a critical part of the integrated marketing strategy. It needs to be added to the marketing mix like advertising and PR.

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10 Ways to Get More Video Views | StrategyDriven

Strategy Driven

Keep an Eye on Trends – By watching Google trends and setting your Google Alerts for specific topics, you can be first to market with a video that satisfies a real and current demand. Google reports an 80 percent click rate on videos that appear in the search results. Video is here to stay so get into the game by adhering to these 10 tips.

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