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Complimentary Resource – Explode 6 Direct Marketing Myths.

Strategy Driven

This paper focuses on six myths that surround direct marketing best practices and discusses how you can use specific analytical techniques and tools to beat these myths, increase response rates and boost ROI. Click here for more information on Explode 6 Direct Marketing Myths.

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The Importance of Testing in an E-marketing Campaign

Women on Business

How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test. The same idea works for e-marketing. Are they using email blasts, social networking, relationships with key bloggers?

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How Machine Learning Can Improve Patient Communication

The Horizons Tracker

The outreach alone and outreach with patient navigation groups provided a variety of direct marketing efforts, containing mailings, phone calls and customized educational material from trained patient navigators.

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Lisa Bodell: An interview by Bob Morris

First Friday Book Synopsis

Bob''s blog entries Albert Einstein American University Association of Professional Futurists Bibliomotion Booz & Company Brilliant Mistakes Brooke Manville Business Week Crain’s Fast Company Forbes Fordham Universities Fox News FutureThink Harvard Business Review Idea Crossing’s Innovation Challenge Institute for Triple Helix Innovation Institute (..)

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5 Ways Building a Mobile App Can Boost Your Business Success

Strategy Driven

Direct marketing channel. The ease of using an app far surpasses that of a mobile browser, and therefore they are an attractive option for businesses. For any business that sells products or services online, a mobile app will dramatically boost your success, and here’s why. Having a mobile app is a fantastic way to generate leads.

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Why Every Fortune 1000 CEO “Needs a Therapist”

Lead Change Blog

At one conference I attended (the Direct Marketing Association, no less!) I had to confront a wide range of reactions to the services I was offering including general ignorance and disbelief in the Internet’s staying power (“Oh that Internet thing is going to be a flash in the pan”), to downright hostility.

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How to Effectively Market Your Small Business

Strategy Driven

Being known for a specific service will help you to steal a bigger chunk of the market share from larger competitors. Decide on Your Marketing Avenues. With so many marketing strategies to choose from, it’s important for businesses to identify the best avenue for their business.