CO2

NOVEMBER 17, 2011

These paths are clearly and effectively outlined by Fred Wiersema and Michael Treacy in The Discipline of Market Leaders: Choose Your Customers, Narrow Your Focus, Dominate Your Market : 1) Operational Excellence – Lowest Cost. Perhaps that’s what inspired Fred Wiersema to go on to write Customer Intimacy: Pick Your Partners, Shape Your Culture, Win Together.

Customer Intimacy 74

Customer Intimacy Wiersema Commitment Operations 74

CO2

JANUARY 2, 2011

RSS Feed Schedule a Call Free E-Book Assessment Test Coffee Schedule Coaching Lunch About Us CO2 Story Our Approach Our Successes Our Executive Coaches Gary B.

Business Model 141

Business Model Executive Coaching Blog Execution 141

Harvard Business Review

APRIL 30, 2013

Twenty years ago my friends Michael Treacy and Fred Wiersema asserted in their HBR article "Customer Intimacy and other Value Disciplines" that leading companies succeed by excelling at one of three "value disciplines" — operational excellence, customer intimacy or product leadership — while meeting industry standards in the other two. Most people think standard operating procedures are a strait jacket that limits their flexibility.

Wiersema 8

Wiersema Customer Intimacy Supply Chain Marketing Mix 8