article thumbnail

What Impact Do Mission Statements Have On Financial Performance?

The Horizons Tracker

The study suggests that mission statements don’t actually boost financial performance, even though they’re usually a major part of the strategic planning process. The researchers conducted a review of past research and found no link between the mission statement and the financial performance of the business.

article thumbnail

Positive Communication Leads to a Culture of Innovation

Lead Change Blog

The word innovation has become ubiquitous. Just because something is new – whether it’s a mission statement, product, service, or business—doesn’t mean it deserves to proclaim itself innovative. Innovation is not about doing an old thing in a new way. Author information briansooy.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Difficulties Nonprofits Face In Creating A Mission

The Horizons Tracker

Most nonprofit organizations state their purpose in mission statements that explain what they consider to be good and worthwhile. They identified five main moral values – caring, fairness, loyalty, authority, and sanctity – that were present in these statements.

article thumbnail

Why Purpose, Mission, Vision and Values Really Do Matter

Great Leadership By Dan

Mission: What’s your core mission statement? Although a business strategy is likely to change over time, the company’s mission will not. If you’re unfamiliar with mission statements, they define the business and its primary objectives. Be bold and courageous with your goals and mission statement.

article thumbnail

Become a Brand Renegade

Leading Blog

Create a mission statement that goes beyond the basics. Instead of “here’s who we are and what we do,” our mission statement speaks to the brand identity we’re cultivating. Similarly, Oster partnered with us to use tattoo art on its hair clipper line, and it quickly sold more than 40,000 at a hair show in Las Vegas.

Brand 291
article thumbnail

Approaching Leadership Excellence Through New Angles

Leading Blog

Most average leaders I have met can recite their company's mission statement but aren't necessarily in tune with their values – solid and unwavering values that drive them toward something bigger and serve as a lighthouse when faced with tough decisions. What do they do naturally?

article thumbnail

6 Ways to Create an Innovative Culture

LDRLB

Last week FastCompany published an article called 6 Ways to Create a Culture of Innovation. I believe many leaders and organizations have finally recognized that strategic innovation isn’t about creating finely tuned processes, using new fangled methodologies, or creating 2×2 matrices. Yes, I wrote it. A pleasant surprise.