How to Stop Selling Your Ideas and Start Enrolling People in Them
Next Level Blog
MARCH 13, 2018
Think about the last time you made a big purchase like a car, a major appliance or a mattress. With the possible exception of the car, there’s a pretty good chance you bought the product online after reading a lot of customer reviews. Why was that the case? Of course, one reason is that Amazon and other online retailers make it really easy to buy things online. Another likely reason is that you would do anything to avoid an aggressive sales pitch at the dealership or the store.