MARCH 7, 2012
Maslow’s hierarchy of needs is perhaps the most frequently cited psychological model of all time. Most often, one encounters Maslow’s pyramid in freshman year of college while taking Psychology 101 and never quite escapes it. Maslow first proposed his idea in 1943, but further developed and fully expressed it with the 1954 publication of Motivation and Personality. Maslow describes this as a desire to become more of who one is and everything one is capable of being.