Strategy Driven
DECEMBER 29, 2022
Also known as PR, this is a fantastic way for many businesses to establish direct contact with their audience. But what does a PR firm do for a SaaS company? Who told you that PR is going to be expensive on your budget? The implementation of a PR campaign can be as customized and streamlined as you want it to be.
Leading Blog
JULY 1, 2021
Creating and sustaining trust does not, Sandra Sucher and Shalene Gupta show, come from "reputation-building" and PR but by being the "real deal," creating products, services, and technologies that work, having good intentions, treating people fairly, and taking responsibility for all the impacts an organization creates, whether intended or not.
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Joseph Lalonde
OCTOBER 17, 2022
The Right Technology. To run a successful pharmacy these days, you need to have the right technology in place. Make sure you invest in technology that will streamline operations and make life easier for employees and customers. This could include everything from traditional advertising to online marketing to PR and events.
Lead Change Blog
JUNE 24, 2019
Technology, social media, and the digital economy have resulted in trust incidents becoming increasingly visible to the general public. No longer can leaders assume that breaches of trust can be dealt with by great PR interventions.
HR Digest
FEBRUARY 10, 2024
While keeping up with changing times has always been a necessary consideration regardless of the industry, the rapid upsurge of technology recently has really highlighted the need for reskilling programs in order to understand how to do a job you might have been doing for years already, albeit in much more complex ways now.
Eric Jacobson
FEBRUARY 14, 2022
Read this book if you a PR professional needing to understand the modern PR world. Understand what is in this book if you are a leader and want to effectively work with the PR professional on your team. Technology will bring us new ways to communicate in social media circles.
The Horizons Tracker
JUNE 5, 2022
It’s a problem I argued recently that many peddlers of metaverse technologies are falling foul of. He suggested that the majority of organizations focus on the idea, the product, or the technology. O’Reilly et al highlight the PR/FAQ document that Jeff Bezos requires of anyone at Amazon proposing new ideas.
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