Strategy Driven
DECEMBER 29, 2022
Being a “software as a service” provider company, you must invest in marketing for your product as much as your competitors do. Also known as PR, this is a fantastic way for many businesses to establish direct contact with their audience. But what does a PR firm do for a SaaS company? Public Relations is a good option.
Joseph Lalonde
OCTOBER 17, 2022
The pharmacy industry is booming, and there’s always room for another player in the market. The Right Technology. To run a successful pharmacy these days, you need to have the right technology in place. Make sure you invest in technology that will streamline operations and make life easier for employees and customers.
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HR Digest
FEBRUARY 10, 2024
While keeping up with changing times has always been a necessary consideration regardless of the industry, the rapid upsurge of technology recently has really highlighted the need for reskilling programs in order to understand how to do a job you might have been doing for years already, albeit in much more complex ways now.
Eric Jacobson
FEBRUARY 14, 2022
Read this book if you a PR professional needing to understand the modern PR world. Understand what is in this book if you are a leader and want to effectively work with the PR professional on your team. Technology will bring us new ways to communicate in social media circles. This new installment, edited by Robert L.
Women on Business
JANUARY 17, 2011
The same principles apply to e-marketing: before rolling out a campaign to a large audience, test it on a small one. How does their e-marketing supplement their traditional marketing? Create a Benchmark Traditional direct marketing always uses a control piece as the benchmark, generally with an A/B split test.
Lead Change Blog
DECEMBER 16, 2014
What can we learn from these top digital marketers, and how do we engage and influence them? Tami Cannizzaro ( @tamicann ), Vice President, Marketing, IBM. Maria Poveromo ( @mariapoveromo ), Senior Director, AR, PR & Social Media, Adobe. Padmasree Warrior ( @Padmasree ), Chief Technology & Strategy Officer, Cisco.
The Horizons Tracker
JUNE 5, 2022
This results in a growing amount of market power being concentrated in a small number of incumbents. It’s a problem I argued recently that many peddlers of metaverse technologies are falling foul of. He suggested that the majority of organizations focus on the idea, the product, or the technology.
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