Practicing the Spirit of the Law: Serve Your Customer Better

Strategy Driven

Another example, what would you consider an advertorial? Is an advertorial legal—yes. Management should make business decisions based on delivering reader value. Customer Relationship Management business management customer service strategydriven

How Different Marketing Strategies Can Boost Your Business Profile

Strategy Driven

Printed advertorial content in magazines, newspapers, brochures and billboards. Marketing & Sales business management content marketing strategydriven video marketing

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Does a Mentor have to Breathe?

In the CEO Afterlife

In the early days of my 40 year business career, I was lucky to work under two gentlemen who instilled several critical success factors that guided me from Brand Manager to CEO. At the risk of this blog appearing as an advertorial for Harvard, I’ll gladly admit that Harvard Business Review was my favorite management resource. Their writings can be an invaluable management resource to help solve problems and unleash opportunities.

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Quirky Ideas For Small Business Marketing

Strategy Driven

It’s always good to have a range of promotional or advertorial materials in your arsenal to give away, but think outside the box and beyond the usual coffee mug, mouse mats or t-shirts.

We Need a Better Definition of "Native Advertising"

Harvard Business Review

Many believe that native advertising is just a digital euphemism for the classic advertorial that would frequently fill a page in your local newspaper or national magazine — only with less of a wall between the traditional church-and-state structure of editorial and advertising (like when The Atlantic ran a subtly flagged advertorial for The Church of Scientology). Everything else just feels like sponsored content or an advertorial in sheep's clothing.