5 Business Tips to Help Orthodontists Get More Clients

Strategy Driven

Whether you are a new orthodontist opening a dental office or want to increase the number of patients you see, implementing new marketing strategies will boost your revenue and growth. Did you know that about 90 percent of consumers visit websites before going to a local business?

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Build your Brand by Building Relationships

Women on Business

What better day to mull the topic of relationships than today? And, are you putting in the time to learn about these new acquaintances, rather than leaping in after the first couple of meetings with a request to sign on the dotted line? ” Never lose the humanistic side of sales.

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Social Media Marketing and the Strategic Shift from Destination to Audience

Strategy Driven

Social media marketing has transitioned from being an ancillary marketing strategy to become a strategic business imperative. 30-Minute Social Media Marketing : Step-by-step Techniques to Spread the Word About Your Business by Susan Gunelius. Direct and indirect marketing.

Discover How You Can Benefit from Content Marketing

Women on Business

Following is an edited excerpt from my latest book, Content Marketing for Dummies , which teaches individuals and business owners how to create and publish online content that can help you reach your goals. If your content is relevant and interesting, they’ll want more of it.

Bird's Eye View: TED Women About To Start

Bird's Eye View

Birds Eye View Subscribe to Birds Eye View E-mail Updates Enter your e-mail address below and you will receive automatic updates of my latest entries. I do a lot of other stuff, too, but basically I’m obsessed with conversation. Are We Tired Of Tiger Mom Amy Chua Yet?

What If Your Business Goes The Way Of GPS?

Bird's Eye View

Birds Eye View Subscribe to Birds Eye View E-mail Updates Enter your e-mail address below and you will receive automatic updates of my latest entries. I do a lot of other stuff, too, but basically I’m obsessed with conversation.   It will be someone you've never heard of

Conversation Celebrating the Dignity of Difference

Bird's Eye View

Birds Eye View Subscribe to Birds Eye View E-mail Updates Enter your e-mail address below and you will receive automatic updates of my latest entries. I do a lot of other stuff, too, but basically I’m obsessed with conversation. Think of biodiversity, he says. 

Are We Tired Of Tiger Mom Amy Chua Yet?

Bird's Eye View

Birds Eye View Subscribe to Birds Eye View E-mail Updates Enter your e-mail address below and you will receive automatic updates of my latest entries. I do a lot of other stuff, too, but basically I’m obsessed with conversation.   Except, of course, Ms.

Bird's Eye View: TEDWomen in Washington DC

Bird's Eye View

Birds Eye View Subscribe to Birds Eye View E-mail Updates Enter your e-mail address below and you will receive automatic updates of my latest entries. I do a lot of other stuff, too, but basically I’m obsessed with conversation. Are We Tired Of Tiger Mom Amy Chua Yet?

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Bird's Eye View: Let's Talk About Bullying

Bird's Eye View

Birds Eye View Subscribe to Birds Eye View E-mail Updates Enter your e-mail address below and you will receive automatic updates of my latest entries. I do a lot of other stuff, too, but basically I’m obsessed with conversation.   Make it the subject of school-wide conversation. 

Bird's Eye View: Roses And Thorns: Conversation With Umber Ahmad

Bird's Eye View

Birds Eye View Subscribe to Birds Eye View E-mail Updates Enter your e-mail address below and you will receive automatic updates of my latest entries. I do a lot of other stuff, too, but basically I’m obsessed with conversation. Are We Tired Of Tiger Mom Amy Chua Yet?

Why the Greek Yogurt Craze Should be a Wake-Up Call to Big Food

Harvard Business Review

He wanted to use it to produce a line of strained, or “Greek,” yogurt called Chobani. But for years, as Chobani gobbled up market share, the major food companies stuck to their regular lines of yogurt. and cost General Mills, Dannon, and other established players billions of dollars in sales. Food fads develop quickly in today’s marketplace. Great products can command premiums, and become popular with very little marketing spend.

Learn to Adjust Your Focus

Harvard Business Review

A market segment can be characterized broadly (women 25-34) or specifically (women in an early career phase who are newly-married and starting a family). But when is the optimal time to think about a situation in terms of its small details? It is important to understand specific aspects of your customers to figure out how the product will appeal to them and why they will be motivated to purchase and use that product. Abstract thinking is useful for early stages of innovation.