The Horizons Tracker

OCTOBER 23, 2021

In this article, I’ll share those lessons and hopefully give helpful insight on how to keep your company off the operating table. One of our portfolio companies was targeting large enterprise clients who were generally B2C. It has required objectivity, focus, and belligerent levels of tenacity. Objective diagnosis. Place example.

Price 77

Price B2C Objective B2B 77

Eric Jacobson

MARCH 20, 2021

But it also includes a real humility on the part of leaders and an openness to learning from others – whether that’s walking through agile working labs and asking people what they’re doing to visiting companies to understand how they operate to simply reading interesting books. He is based in Paris. He is based in Copenhagen.

McKinsey 65

McKinsey B2C Telecommunications Learning-by-Doing 65

Eric Jacobson

JANUARY 30, 2021

But it also includes a real humility on the part of leaders and an openness to learning from others – whether that’s walking through agile working labs and asking people what they’re doing to visiting companies to understand how they operate to simply reading interesting books. He is based in Paris. He is based in Copenhagen.

McKinsey 65

McKinsey B2C Telecommunications Globalization 65

Strategy Driven

SEPTEMBER 2, 2021

Your Approach To Operations Is Key. Both B2B and B2C customers are now invested in brands like never before, they want to work with companies that they can relate to. Competitors will take advantage of your shortcomings to steal your clients. And once they do, getting them back can be a very difficult task indeed. #9.

Brand 120

Brand Audience USP B2C 120

Tanveer Naseer

AUGUST 7, 2012

A customer focused business, whether B2C or B2B (we all have customers), is more profitable and has greater longevity. Only they have the bird’s eye view of the operations. The following is a guest post by Adrian Davis. Your CRM should span departments, and will hopefully unite them better in your customer service values.

Strategy 267

Strategy CRM Development Document 267

Tanveer Naseer

AUGUST 7, 2012

A customer focused business, whether B2C or B2B (we all have customers), is more profitable and has greater longevity. Only they have the bird’s eye view of the operations. The following is a guest piece by Adrian Davis. Your CRM should span departments, and will hopefully unite them better in your customer service values.

Strategy 267

Strategy CRM Development Document 267

Strategy Driven

APRIL 10, 2019

Since good private label manufacturers only operate B2B (and don’t compete with their customers B2C), they can offer a wide range of products and unique product customization options. Buying private label products from an experienced private label manufacturer makes extending a product range more cost-effective.

Productivity 50

Productivity Products Brand B2C 50

Harvard Business Review

NOVEMBER 20, 2018

” The intention was right, but there was no operational impact. All of these examples are B2C. If your business is B2C, the train is about to leave the station. I made a couple mistakes along the way. First, I just said, “hey, we’re going to be a ‘delight’ company!”

B2C 14

B2C Energy Marketing Efficiency 14

Harvard Business Review

APRIL 18, 2011

The role exists in B2B and B2C firms as diverse as Allstate, Dunkin' Brands, USAA, Philips Electronics, FedEx, the Cleveland Clinic, and SAP. About one quarter of these CCOs formerly held operations positions. Who are these new customer experience executives — and why do companies appoint them?

B2C 15

B2C B2B Forrester Budgeting 15

Harvard Business Review

FEBRUARY 5, 2018

Practically every organization today has a set of core values that ideally function as the “operating instructions” of the company. Several words always come up in practically every discussion, no matter if the company is a large enterprise or a small business, B2B or a B2C, product or service, new or established.

B2C 15

B2C Ethics Teamwork B2B 15

Harvard Business Review

MARCH 9, 2018

It represents the industries that sell to businesses and the government, as opposed to business-to-consumer (B2C) industries that sell for personal consumption. These supply chain service jobs include many different labor occupations, from operation managers, to computer programmers, to truck drivers.

Supply Chain 8

Supply Chain B2C Policies Industry 8

Harvard Business Review

DECEMBER 15, 2017

Based on our experience of working with numerous companies operating in India across different industries, we find that a simple yet powerful four-step framework helps companies effectively prioritize markets in the country: Step 1: Measure risk-adjusted opportunity. Step 2: Measure operating environment.

Strategy 8

Strategy Operations Policies Environment 8

Harvard Business Review

JUNE 12, 2018

Telecom operators often provide the backbone communication networks required to run systems and applications. Digital natives such as Didi and Uber are operating customer-facing mobility platforms in cities around the world. Utilities are rolling out smart meters and introducing dynamic pricing schemes. That mandate is worth keeping.

Real Estate 9

Real Estate Company Transportation B2C 9

Harvard Business Review

JUNE 23, 2015

Railway operators and wind farm owners were among the first to deploy the concept. Companies like John Deere have launched new business models for selling digital subscription services to farmers and operators of construction and mining equipment. Turns out, data from all of these little things can make a big difference.

Industry 8

Industry System Business Model B2C 8

Harvard Business Review

APRIL 26, 2011

Much of the conversation about customer-centricity focuses on business-to-consumer (B2C) firms. That's exactly what Portuguese airport operator ANA Aeroportos de Portugal did in its quest to attract more major airlines and connecting routes. This post is part of Creating a Customer-Centered Organization.

B2B 15

B2B Airlines Travel Stage-Gate 15

Harvard Business Review

JULY 19, 2017

If you build a team that brings in operations, sales, finance, and the executive suite, you are more likely to figure out where the real bottlenecks and opportunities are, and you are more likely to come up with practical solutions that actually start solving them.

USP 8

USP Airlines Productivity Products 8

Harvard Business Review

OCTOBER 6, 2015

It’s not feasible to lower prices across the board to match the web (“Our prices are the same as Amazon”) since Internet retailers typically have lower operating costs. What does this mean for brick-and-mortar retailers? This hurdle results in discounts being awarded only to those who demonstrate they care about price.

Discount 8

Discount Retail Price B2C 8

Harvard Business Review

JULY 31, 2012

While B2C companies have become adept at mining the petabytes of transactional and other purchasing data that consumers generate as they interact online, B2B sales organizations have only recently begun to use big data to inform overall strategy and tailor sales pitches for specific customers in real time.

B2B 14

B2B Chemicals Analysis B2C 14

Harvard Business Review

APRIL 2, 2015

B2C marketers have long known that the key to a customers’ hearts and minds is to make the connection between the brand and customers’ sense of self. Powerful brands (think Apple and Nike) reinforce customers’ positive self-image. We labeled these company value, professional value, and identity value.

B2B 8

B2B Consensus B2C Customer Loyalty 8

Harvard Business Review

MARCH 21, 2016

Unsurprisingly, the most disrupted organizations were B2C, with media being the most disrupted and telecoms and consumer financial services close behind. Tasked explicitly with driving growth, these roles combine strategy, corporate development, investment, and operations, as companies seek to find meaningful new revenues streams.

Industry 8

Industry B2C Agility Bureaucracy 8

Harvard Business Review

APRIL 29, 2016

Their developers focus on meeting operational and environmental requirements, caring little about the physical appearance or user experience of a dashboard- or engine-compartment-mounted device that monitors vehicle data. As B2C companies rush to exploit new IoT applications, pushing technology to potential end users no longer works.

Technology 8

Technology B2B B2C Mass Marketing 8

Harvard Business Review

JULY 30, 2013

B2C sales and customer acquisition efforts are a different matter (and one I''ll perhaps address in a future blog), but for B2B, those three models are the most common pattern. To that point, a well-run telesales operation will be super metrics-driven. Entrepreneurship Operations Sales' I''ll discuss each one below.

Marketing 8

Marketing Productivity Products Learning Curve 8

Harvard Business Review

OCTOBER 21, 2013

A food company, for example, outfits vehicles with entire kitchens to demonstrate the most effective and creative ways to use its specialty food ingredients in food service operations. Many products can be complicated to operate or dangerous if used incorrectly, and a van can save a customer from traveling to a training center.

B2B 8

B2B B2C Education Travel 8

Harvard Business Review

FEBRUARY 12, 2015

For a long time, there has been a clear split between business software (often called Enterprise or B2B ), and consumer software (B2C, or simply “products”). There is a big, important change happening in digital product design. That split is increasingly irrelevant. Describe an incremental path towards success.

Software 8

Software Supply Chain B2C Education 8

Harvard Business Review

OCTOBER 30, 2014

Yet for all the shared responsibility, the marketing and sales relationship has often been a contentious and lopsided one, with sales dominating in B2B sectors while marketing leads in B2C ones.

Marketing 12

Marketing Guidelines B2C Analysis 12

Harvard Business Review

SEPTEMBER 22, 2011

In most larger companies, you'll need to generate roughly 200+ responses per operating unit per period. Bain research shows that leading companies can achieve 60% or better response rates in B2B companies and 30% or more in most B2C situations. Unless you have achieved stability, you're in for some fun at compensation time.

Incentives 11

Incentives Sample Customer Loyalty Metrics 11

Harvard Business Review

MARCH 17, 2016

Don’t engage in over-the-top discounting that trains customers, both in B2C and B2B markets, to buy cleverly on price and price alone. They operate with extreme cost and process efficiency, which enables them to enjoy good margins and profits even while charging low prices. Don’t start price wars. Don’t fight them.

Price 8

Price Airlines Govindarajan Advertising 8

Harvard Business Review

MAY 6, 2013

You must move from B2C to B2B, or vice versa. Beside each operator was a large pile of partially assembled furniture. By enforcing artificial constraints, you are forced to dig deeper to uncover more inventive solutions — solutions you would not likely have discovered otherwise.

Disruptive Innovation 9

Disruptive Innovation Hotels B2C Price 9

N2Growth Blog

NOVEMBER 30, 2010

The problem with many sales organizations is that they still operate with the same principles and techniques they were using in the 60′s, 70’s and 80’s. Today’s consumer (B2B or B2C) does their homework, is well informed, and buys…they are not sold. It’s about meeting customer needs and adding value.

Blog 373

Blog Ryan B2C Brand 373

Harvard Business Review

DECEMBER 13, 2017

PMs have to have a deep understanding of how the organization operates and must build social capital to influence the success of their product – from obtaining budget and staffing to securing a top engineer to work on their product. and of course the compensation and benefits.

Productivity 8

Productivity Products Core Competence Management 8

Harvard Business Review

NOVEMBER 19, 2013

On this project, an exploration of B2C opportunities in a market beset with digital new entrants, digital was important. However, OneLeap always tries to include a good digital representation because digital entrepreneurs are comfortable with seeing how a product can be quickly prototyped.

Innovation 9

Innovation Company Entrepreneur Constraint 9

Harvard Business Review

MAY 18, 2018

Aggregating, enriching, and sharing appropriate customer insights among select ecosystem participants allow the indirect channel to operate as an engine for connected growth. Currently, B2B companies lag their B2C counterparts in using technology to understand the customers and devise strategies for delivering better experiences.

B2B 8

B2B Strategy Company Content 8

Harvard Business Review

APRIL 24, 2012

But instead of adopting multiple martial art styles, more B2C companies are using mixed business models, or MBM, to win. Many were perplexed in late 2007, when Google announced they would build a mobile operating system, seemingly far afield of their core online advertising model. MMA is the sport of fighting.".

Business Model 9

Business Model Advertising Retail Supply Chain 9

Harvard Business Review

JUNE 20, 2018

The upshot is that Western multinationals operating in China are competing not only with each other but, more significantly, also local rivals and must differentiate themselves more forcefully than is necessary in India by, for instance, playing to their strengths in B2B rather than B2C business models.

Incubator 9

Incubator Company Policies B2C 9

Harvard Business Review

DECEMBER 18, 2017

The brand can also be licensed (B-2-B-2-C) to third parties for entertainment, apparel, or any number of other products; in addition, it can merchandise its own products and sell new services to its customers or fans (B2C). Ignite your fan engagement and apply those learnings across your business. ” Read More from Microsoft.

Sports 8

Sports Brand Content Industry 8

Harvard Business Review

OCTOBER 2, 2012

Going B2C was daunting and not in our core DNA," Kaufer remarked. Fortunately, on the side, the company had built up TripAdvisor.com as a demo site to show the prospective clients what a vertical search engine could do. But testing hypotheses was very much in the company's DNA, as well as evaluating data to learn and adjust.

EBITDA 9

EBITDA Engineering Travel Business Model 9

Miles Anthony Smith

NOVEMBER 7, 2019

Some companies haven’t used an agency because they believe no one knows their product and the reason for operating in their space as well as they do. This goes for B2B, B2C, and B2B2C markets. You (Inhouse) Sometimes the best content comes from those who know your product or service best, you.

Marketing 105

Marketing Content Audience Brand 105