How to Align Yourself (And Others) Up, Down, Sideways, And Diagonally on the Chain of Command to Improve Outcomes

Leading Blog

Aisha is a marketing executive who found herself overcommitted after being pulled into a seemingly endless project on a cross-functional team. Are there any needed extra resources you should secure, or any instructions or goals that aren’t clear? Human Resources

4 Tips for Teaching and Leading Virtually

Chart Your Course

Human Resource Management Millennials Online learning Online Marketing Workplace culture Workplace ProductivityFor the past decade, I have been a part of the “gig economy,” working remotely with clients around the world, and teaching online for four different schools.

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7 Things to Consider Before You Hire a Content Writer

Women on Business

Human Resources Issues Marketing content marketing content writing freelancersWe've Moved! Update your Reader Now. This feed has moved to: [link] If you haven't already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

Why HR Needs to Be a Marketer

In the CEO Afterlife

Great marketing begins with great strategy. There’s more: a marketer’s product or service better deliver on the promise. If it doesn’t, great marketing cannot exist. For the sake of brevity, I’ll list just five similarities between HR and brand marketing. HR’s product is the corporation’s human resource , the people required to build the product, produce it, sell it, ship it, invoice it and service it. HR brings human capital to life.

Dave Ulrich on calculating the market value of leadership: An interview by Bob Morris

First Friday Book Synopsis

He has been ranked as the #1 management guru by Business Week, profiled by Fast Company as… Read More Dave Ulrich on calculating the market value of leadership: An interview by Bob Morris. Dave Ulrich is the Rensis Likert Collegiate Professor of Business Administration at the Ross School of Business, University of Michigan, and a partner at the RBL Group a consulting firm focused on helping organizations and leaders deliver value.

Tech for Your Social Media Marketing Team

Chart Your Course

Make sure your marketing team is equipped with all the tools they will need. Marketers should check out these apps. The post Tech for Your Social Media Marketing Team appeared first on Motivational Business Speaker|Leadership Training |DISC Training. Communication Articles Human Resource Management social mediaSocial media can be a beast to get your head around. Luckily, there are expert programs that will help you expand your social media outreach.

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Employee Engagement 101: Ask the Holy Question

Leading Blog

Increasing shareholder value, company market share, or worker productivity just doesn’t jazz the average worker. So, if your boss’s goal is to “repurpose our existing product assets to create new revenue streams and optimize our market dominance on a go-forward basis,” you can tie your boss’s goal to your employee’s own career aspirations by saying, “Hey, John, you said that you want more opportunities to use your creativity. Human Resources

5 Key Benefits of Internal Brand Building

Women on Business

Human Resources Issues Marketing brand buidling branding employee training internal branding We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

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Candidate Management During a Crisis

N2Growth Blog

Consider the following recommendations for effective candidate management during a crisis: Empathize: In a situation like this, it is human nature to think about one’s own health, safety, career, and expenses first. General expectation setting and maintenance is paramount to any recruitment process and especially so in a tumultuous market environment. Human Capital Leadership Management Executive Search human resources executive search CHRO Career Tips thriving Candidate Managemen

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Integrating Team Building into Employee Training

Women on Business

Human Resources Issues Marketing business events employee training event management event marketing team building We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

Don’t Leave Workplace Civility to Chance

Leading Blog

Simply defining these valued behaviors - and marketing them like crazy with, for example, posters throughout your workspace - does nothing more than increase awareness. Some new valued behaviors might need to be added to address new temptations, new generations, new customer or market demands, etc. Human ResourcesW E'RE FACING a respect crisis. Civility and respect are not the norm in daily workplace interactions. They’re not the norm in our communities, either.

8 Principles for Building a High-Performance Culture

Leading Blog

When McCord began her career in Human Resources at Netflix, she began working with Reed Hastings to identify the behaviors that they wanted to see become consistent practices and worked to instill the discipline of actually doing them. I realized that his work with us had given him a whole new market value. Human ResourcesW HEN IT COMES to recruiting, motivating, and creating great teams, Patty McCord says most companies have it all wrong.

How to Avoid Failing as a Business Start-Up Entrepreneur

Chart Your Course

Stay up to date with new changes in technology and your target market. Human Resource ManagementEntrepreneurial Responsibility To Prevent Massive Failure. According to recent studies, 90% of new startups will fail due to one reason or another, so it’s incredibly important as a new startup to understand how to take responsibility in certain areas to prevent that failure.

Why Complexity Sucks

In the CEO Afterlife

It starts with the corporate strategy, and includes marketing strategy, and the all-important human resource strategy. In marketing, great branding steers clear of multi-benefits; one clear, compelling benefit will find a place in busy minds. Branding Human Resources Leadership Marketing Strategy Business Coca-Cola Culture Entrepreneurship Google PepsiCo Vision Complexity is in the eye of the beholder.

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Five Ways Leaders Turns Doubters into Doers

Chart Your Course

It’s human nature to resist new responsibilities or rules. For instance, a business wants to expand its social media marketing. Armed with ready ideas, the lead team can decide who will post what and when, creating a consistent, time-efficient social marketing strategy. This past February Yahoo!’s s fledgling CEO Marissa Mayer made her first misstep. In a company-wide email, she announced Yahoo! was changing its telecommute policy.

Leading Without Direct Reports

In the CEO Afterlife

Branding Human Resources Leadership Life Marketing Strategy Business CEO Crisis Management Culture In the CEO Afterlife John Richard Bell Mentoring Purchasing Purpose Supply Chain Management VisionLeadership does not begin the when you step upon the first rung of the management ladder. One direct report does not make you a leader; nor does ten. Yet, the moment you have direct reports, you are EXPECTED to lead.

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Talent Magnet: How to Get and Keep Top Talent

Leading Blog

More than vision, strategy, creativity, marketing, finance, or even technology, it is ultimately people who determine our success.”. * * * Like us on Facebook for additional leadership and personal development ideas. * * *. Human ResourcesI S YOUR ORGANIZATION a Talent Magnet ? An organization so attractive that top talent will be standing in line to work there?

What Connects Coca-Cola, Lego, In-N-Out, Intuit, and Nike? Focus.

In the CEO Afterlife

This can mean expanding product lines, entering new markets and geographies, line extending brands, acquiring new businesses, creating projects, and adding layers of management to manage the self-created complexity. Although Coca-Cola sales lag those of their food and beverage arch rival, Coke’s profit and market cap significantly outpaces Pepsi. The outcome of ‘doing less better’ in market scope has been stellar; past five years sales have doubled and earnings have tripled.

Why Great Brands Lose Their Way

In the CEO Afterlife

Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies. With the exception of niche, specialty, and some consumer technology markets, I see less and less of this in big business. Branding has proliferated big time – we now have personal brands, country brands, political brands, cause-related brands, even cultural brands.

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Charismatic Leadership: Style or Substance?

In the CEO Afterlife

Branding Human Resources Leadership Marketing Strategy Have you ever watched a charismatic person “work” a room? At the outset, they assess the collective mood. Then they advance to the gathering with a demeanor that suits the environment and their desired role within it. Moving from one person to the next, they engage each individual, albeit briefly, as though that person was a VIP. Regardless of authenticity, personality can be an irresistible force.

Knowledge Is Power. Data Isn’t.

In the CEO Afterlife

One of the best sources of understanding is experience, such as in-market know-how, familiarity with competitors and customers, or expertise in leading during turbulent times. Branding Human Resources Leadership Marketing Strategy Apple Business CEO Culture Entrepreneurship In the CEO Afterlife information Innovation IT Mentoring technology VisionHow many times have you heard that “knowledge is power?”

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Nine Rules for Employee Engagement

Chart Your Course

Moreover, experts say employee engagement is doubly important in times of economic recession, uncertainty or boom, because this is when the human element differentiates those who fail, survive or thrive. In today’s tough job market, workers want to be sure their career has a future that fits into the changing economy. Employee engagement is defined as the emotional commitment an employee has for a job or organization, which then drives their performance.

20 Reasons Why Companies Should Do Less Better

In the CEO Afterlife

The seemingly more attractive (and logical) option is to do more and more – the theory being the more markets, products, and businesses a company engages in, the better the results. The power of the do less better strategy is its capacity to keep thinks a simple and uncluttered from production and distribution all the way to sales, marketing, and service. Human capital is the source from which competitive advantage flows or falls. Do Less Better is the name of my book.

How to Create a Personal Brand Strategy Statement

In the CEO Afterlife

Branding Human Resources Leadership Marketing Strategy Uncategorized Business CEO Culture In the CEO Afterlife Mentoring Personal Branding Personal Brands VisionBranding has flourished big time—we have product brands, service brands, country brands, political brands, cause-related brands, even cultural brands. In this post I want to help those of you who are keen to create your personal brand. To do that, you’ll need a brand strategy.

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Rookie Talent: Avoiding a Kodak Moment

Leading Blog

During most of the 20th century Kodak held a dominant position in photographic film, and in 1976, had an 89% market share of photographic film sales in the United States. I can’t help but wonder: If Kodak had paid attention to its aging workforce trend, would the company have maintained market share and avoided bankruptcy? The largest, best-educated generation in history has become an under-utilized resource, vastly unprepared to move into positions of responsibility and leadership.

Who Makes Resolutions Come True? YOU

In the CEO Afterlife

Branding Human Resources Leadership Life Marketing Strategy Uncategorized Do Less Better In the CEO Afterlife Vision The approaching New Year invites the contemplation of resolutions. Before setting them, I’d like to suggest that you consider a fundamental question before setting goals and objectives for your personal life and your professional life. The question is this: What’s holding you back?

Stop Trying to Do More and More

In the CEO Afterlife

In Theodore Levitt’s The Marketing Imagination , the renowned marketing professor said there was no such thing as a commodity, only people who think like commodities. Differentiation is still the name of the marketing game. Several big brand marketers have fallen on their own swords in their effort to drive growth. The name stood for healthy breakfasts, and for decades adept marketers worked hard to fortify that stellar reputation.

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Stubbornness and Strategy: Birds of a Feather

In the CEO Afterlife

Strategies that emerge from consciously passing on certain markets, products, and brand benefits improves performance because they tell you what not to do. The reward for this strategic stubbornness is profits and market capitalization that greatly exceed Coke’s much larger competitor who market food under the Frito Lay and Quaker Oats portfolios. From as far back as my days in brand management, I have held a deep affection for strategy.

Why Leaders Believe that Tomorrow is a Better Place

In the CEO Afterlife

Or could it be something more, something about the human spirit that has us looking ahead to a better future for ourselves, our families, and every living thing on the planet. Branding Human Resources Leadership Life Marketing Strategy CEO Culture Doctors Without Borders Elon Musk Entrepreneurship Gene Rodenberry In the CEO Afterlife Innovation John Richard Bell Star Trek Tesla VisionTo every one of us, the future is important.

Entrepreneurial Responsibility To Prevent Massive Failure

Chart Your Course

Stay up to date with new changes in technology and your target market. Human Resource ManagementAccording to recent studies, 90% of new startups will fail due to one reason or another, so it’s incredibly important as a new startup to understand how to take responsibility in certain areas to prevent that failure. Although no one goes into business with the plan of failure, many people fail to plan, and that’s the number one mistake that you can make as a startup.

Want to Cut Complexity? Kill Your Darlings.

In the CEO Afterlife

Branding Human Resources Leadership Life Marketing Strategy Bob Olodort CEO Complexity Culture Focus Jacobs Suchard Nabob Sacrifice Samsung Vision There are plenty of generic strategic choices to drive a business forward. Risk-averse CEOs find comfort in the ‘ doing more of the same’ strategic mode. Yet, when things get tough, they quickly knee-jerk into ‘ doing more of the same, with less.’

How to Thrive Against Giants

In the CEO Afterlife

Qualitative cultures are about the creativity, the ingenuity, and the innovation created by the human resource, not the financial resource. Make the right move, shatter market paradigms, and competitors will follow, no matter their size. With the right headset, there is no reason why a smaller player cannot challenge a giant’s wallop and become a leader within its chosen market.

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The Power of Strategic Sacrifice in a Complex World

In the CEO Afterlife

All the way from the C-suite’s choice of markets in which to compete to a person’s daily “to do” list , the “how” is the capacity to make tough strategic choices and tough strategic sacrifices. In Do Less Better , I discuss several disciplines and examples of successful focus and sacrifice as it applies to leadership, strategy, marketing, branding and culture. Do Less Better isn’t the first book on focus, nor will it be the last.

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10 Ways to Slay Goliath

In the CEO Afterlife

When you know you will never be the low-cost producer nor will you ever have the resources to outspend the big cat, you find other ways to skin it – okay, that’s a bit of an overstatement. Clout allows these giants to grow, but there is absolutely no reason why a smaller player cannot become a market leader within their chosen market(s). I should know; I spent 17 years at Jacobs Suchard winning within the intensely competitive coffee and chocolate markets.

What Makes P&G Great?

In the CEO Afterlife

I could talk about their brands, their global clout, their sales growth or their stock market value. P&G people have a tremendous trust in each other, but the ultimate judge is in the data, such as market share and productivity. Branding Human Resources Leadership Strategy Business Consumer Packaged Goods Integrity Marketing Owen Butler P&G Procter & Gamble Vision

Is Business a Combination of Sport and War?

In the CEO Afterlife

As for sport, the game of market share was an easy way to track success. With only 100% available to the players of the market share game, you knew whether your play(s) made you a winner or a loser. The delusion is that market share is the “be all and end all” of business success. Proponents believe that dominant market share creates competitive advantage because ofmarketplace leverage and economies of scale. Their horizon is markets that do not exist.

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Work That Matters starts with Matters that Work

In the CEO Afterlife

Bean , the idea of selling really good merchandise at a reasonable profit and treating customers like human beings is worth the effort. For Wegman’s Food Markets, it’s all about caring, high standards, making a difference, respect, and empowerment. That said, for those keen to realize a more human way to do business, the starting place is rather simple. To most of us, the phrase Work that Matters infers job satisfaction.

Who is the 21st Century CEO?

In the CEO Afterlife

Human Resources Leadership Strategy Apple Business CEO Google In the CEO Afterlife Innovation Larry Page Marketing Steve Jobs VisionHe or she is the leader who is constantly thinking about tomorrow – not the next week, the next month, the next quarter or even the next year.

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6 Tips for Staying Productive While Your Business Grows

Chart Your Course

As your business grows, it can be increasingly hard to keep tabs of the staff’s overall productivity and maximize human resources. Senior marketing manager, Lindsey Havens of PhishLabs recommends using the 80-20 analysis, meaning evaluating your productivity by scheduling a monthly analysis. One of the top challenges facing business leaders today is productivity.

How the Workplace Is Changing in 2018

Chart Your Course

Because of the tight labor market, employers are becoming more innovative in recruiting and retaining employees , especially millennial employees. Culture Finding top talent Generations at Work Human Resource Management Millennials Surveys and StatisticsThere’s an old saying: The only thing that’s certain is change, and that’s sometimes nowhere more apparent than in the workplace.

Linds Redding’s Short Lesson in Perspective

In the CEO Afterlife

Others misshapen and graceless fragments, but harboring perhaps the glimmer of a smile or a grain of human truth which had won it’s temporary reprieve from the reject pile. This human powered b t filter was a handy and powerful tool. Branding Human Resources Leadership Life Marketing Strategy Writing Advertising art Business Creativity design illustration In the CEO Afterlife John Richard Bell Leaderhip Mentoring Social Media The CEO Afterlife Vision

Leadership Value is Defined by the Receiver

Leading Blog

He studies how organizations build capabilities of leadership, speed, learning, accountability, and talent through leveraging human resources. He has published more than 200 articles and book chapters and 23 books , such as Leadership Code , Leadership Brand , Results Based Leadership and most recently The Leadership Capital Index: Realizing the Market Value of Leadership. Human Resources

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Are Great CEOs Always Great Leaders?

In the CEO Afterlife

Somehow he was able to see the unseen, and marshal Apple’s resources to deliver the innovative products that fulfilled his view of what lied ahead. Companies, markets, and the categories in which they compete can be exceedingly dissimilar. In the final analysis, would these improvements in human resource strategy have made any difference to the company’s performance?

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