7 Things to Consider Before You Hire a Content Writer

Women on Business

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Why HR Needs to Be a Marketer

In the CEO Afterlife

Great marketing begins with great strategy. There’s more: a marketer’s product or service better deliver on the promise. If it doesn’t, great marketing cannot exist. For the sake of brevity, I’ll list just five similarities between HR and brand marketing.

Dave Ulrich on calculating the market value of leadership: An interview by Bob Morris

First Friday Book Synopsis

He has been ranked as the #1 management guru by Business Week, profiled by Fast Company as… Read More Dave Ulrich on calculating the market value of leadership: An interview by Bob Morris. Dave Ulrich is the Rensis Likert Collegiate Professor of Business Administration at the Ross School of Business, University of Michigan, and a partner at the RBL Group a consulting firm focused on helping organizations and leaders deliver value.

How to Avoid Failing as a Business Start-Up Entrepreneur

Chart Your Course

Stay up to date with new changes in technology and your target market. Human Resource ManagementEntrepreneurial Responsibility To Prevent Massive Failure.

Tech for Your Social Media Marketing Team

Chart Your Course

Make sure your marketing team is equipped with all the tools they will need. Marketers should check out these apps. The post Tech for Your Social Media Marketing Team appeared first on Motivational Business Speaker|Leadership Training |DISC Training.

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Don’t Leave Workplace Civility to Chance

Leading Blog

Simply defining these valued behaviors - and marketing them like crazy with, for example, posters throughout your workspace - does nothing more than increase awareness. Human ResourcesW E'RE FACING a respect crisis.

8 Principles for Building a High-Performance Culture

Leading Blog

When McCord began her career in Human Resources at Netflix, she began working with Reed Hastings to identify the behaviors that they wanted to see become consistent practices and worked to instill the discipline of actually doing them. Human Resources

Leading Without Direct Reports

In the CEO Afterlife

Branding Human Resources Leadership Life Marketing Strategy Business CEO Crisis Management Culture In the CEO Afterlife John Richard Bell Mentoring Purchasing Purpose Supply Chain Management Vision

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Talent Magnet: How to Get and Keep Top Talent

Leading Blog

More than vision, strategy, creativity, marketing, finance, or even technology, it is ultimately people who determine our success.”. * * * Like us on Facebook for additional leadership and personal development ideas. * * *. Human ResourcesI S YOUR ORGANIZATION a Talent Magnet ?

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What Connects Coca-Cola, Lego, In-N-Out, Intuit, and Nike? Focus.

In the CEO Afterlife

This can mean expanding product lines, entering new markets and geographies, line extending brands, acquiring new businesses, creating projects, and adding layers of management to manage the self-created complexity. Complexity has many definitions; excessive complication is the simplest.

5 Key Benefits of Internal Brand Building

Women on Business

Human Resources Issues Marketing brand buidling branding employee training internal branding We''ve Moved! Update your Reader Now.

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20 Reasons Why Companies Should Do Less Better

In the CEO Afterlife

The seemingly more attractive (and logical) option is to do more and more – the theory being the more markets, products, and businesses a company engages in, the better the results. Human capital is the source from which competitive advantage flows or falls.

Why Great Brands Lose Their Way

In the CEO Afterlife

Never in the history of marketing has there been so much talk about branding. The conversation in the world of branding is well beyond product and service brand discussion by marketers and ad agencies.

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Charismatic Leadership: Style or Substance?

In the CEO Afterlife

Branding Human Resources Leadership Marketing Strategy Have you ever watched a charismatic person “work” a room? At the outset, they assess the collective mood. Then they advance to the gathering with a demeanor that suits the environment and their desired role within it.

Knowledge Is Power. Data Isn’t.

In the CEO Afterlife

One of the best sources of understanding is experience, such as in-market know-how, familiarity with competitors and customers, or expertise in leading during turbulent times. How many times have you heard that “knowledge is power?”

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Culture Doesn’t Trump Strategy

In the CEO Afterlife

Human Resources Leadership Marketing Strategy BCG Business CEO Culture Entrepreneurship Google McKinsey & Company Nespresso Target Walmart ZapposIn the last 40 years of the 20 th century, strategy was the champion of business supremacy.

How to Create a Personal Brand Strategy Statement

In the CEO Afterlife

Branding Human Resources Leadership Marketing Strategy Uncategorized Business CEO Culture In the CEO Afterlife Mentoring Personal Branding Personal Brands Vision

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Who Makes Resolutions Come True? YOU

In the CEO Afterlife

Branding Human Resources Leadership Life Marketing Strategy Uncategorized Do Less Better In the CEO Afterlife Vision The approaching New Year invites the contemplation of resolutions.

Boldness Should Never Stand Alone

In the CEO Afterlife

Human Resources Leadership Marketing Strategy BP Culture Donald Trump Entrepreneurship Howard Schultz Life Mentoring Starbucks Vision A couple of years ago I read a book about RAF fighter pilots in World War II. One particular passage stood out.

Stop Trying to Do More and More

In the CEO Afterlife

In Theodore Levitt’s The Marketing Imagination , the renowned marketing professor said there was no such thing as a commodity, only people who think like commodities. Differentiation is still the name of the marketing game.

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Stubbornness and Strategy: Birds of a Feather

In the CEO Afterlife

Strategies that emerge from consciously passing on certain markets, products, and brand benefits improves performance because they tell you what not to do. From as far back as my days in brand management, I have held a deep affection for strategy.

Why Leaders Believe that Tomorrow is a Better Place

In the CEO Afterlife

Or could it be something more, something about the human spirit that has us looking ahead to a better future for ourselves, our families, and every living thing on the planet. To every one of us, the future is important.

How to Thrive Against Giants

In the CEO Afterlife

Qualitative cultures are about the creativity, the ingenuity, and the innovation created by the human resource, not the financial resource. Make the right move, shatter market paradigms, and competitors will follow, no matter their size.

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Want to Cut Complexity? Kill Your Darlings.

In the CEO Afterlife

Branding Human Resources Leadership Life Marketing Strategy Bob Olodort CEO Complexity Culture Focus Jacobs Suchard Nabob Sacrifice Samsung Vision There are plenty of generic strategic choices to drive a business forward.

The Power of Strategic Sacrifice in a Complex World

In the CEO Afterlife

All the way from the C-suite’s choice of markets in which to compete to a person’s daily “to do” list , the “how” is the capacity to make tough strategic choices and tough strategic sacrifices. Do Less Better isn’t the first book on focus, nor will it be the last.

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10 Ways to Slay Goliath

In the CEO Afterlife

When you know you will never be the low-cost producer nor will you ever have the resources to outspend the big cat, you find other ways to skin it – okay, that’s a bit of an overstatement. They leverage their financial resources.

Work That Matters starts with Matters that Work

In the CEO Afterlife

Bean , the idea of selling really good merchandise at a reasonable profit and treating customers like human beings is worth the effort. For Wegman’s Food Markets, it’s all about caring, high standards, making a difference, respect, and empowerment.

What Makes P&G Great?

In the CEO Afterlife

I could talk about their brands, their global clout, their sales growth or their stock market value. P&G people have a tremendous trust in each other, but the ultimate judge is in the data, such as market share and productivity.

Is Business a Combination of Sport and War?

In the CEO Afterlife

As for sport, the game of market share was an easy way to track success. With only 100% available to the players of the market share game, you knew whether your play(s) made you a winner or a loser. The delusion is that market share is the “be all and end all” of business success.

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Five Ways Leaders Turns Doubters into Doers

Chart Your Course

It’s human nature to resist new responsibilities or rules. For instance, a business wants to expand its social media marketing. Armed with ready ideas, the lead team can decide who will post what and when, creating a consistent, time-efficient social marketing strategy.

Who is the 21st Century CEO?

In the CEO Afterlife

Human Resources Leadership Strategy Apple Business CEO Google In the CEO Afterlife Innovation Larry Page Marketing Steve Jobs VisionHe or she is the leader who is constantly thinking about tomorrow – not the next week, the next month, the next quarter or even the next year.

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The 5 Best Bargains in Business

In the CEO Afterlife

Human Resources Leadership Strategy Apple Branding Business CEO Creativity Culture In the CEO Afterlife In-N-Out Burger Jacobs Suchard John Richard Bell Leaderhip Marketing Nabob Coffee Patagonia Red Bull Steve Jobs Vision Zappos

Linds Redding’s Short Lesson in Perspective

In the CEO Afterlife

Others misshapen and graceless fragments, but harboring perhaps the glimmer of a smile or a grain of human truth which had won it’s temporary reprieve from the reject pile. This human powered b t filter was a handy and powerful tool.

Are Great CEOs Always Great Leaders?

In the CEO Afterlife

Somehow he was able to see the unseen, and marshal Apple’s resources to deliver the innovative products that fulfilled his view of what lied ahead. Companies, markets, and the categories in which they compete can be exceedingly dissimilar.

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What Not to Do When Business Sours

In the CEO Afterlife

Branding Human Resources Leadership Strategy Advertising Business CEO Crisis Management Culture Entrepreneurship In the CEO Afterlife Innovation John Richard Bell Leaderhip Marketing Mentoring Vision Wall Street

Bullied by a Monopoly

In the CEO Afterlife

So I approached the maker and negotiated a deal whereby they would produce for me under a brand that I would create for a niche market – the tourist and gourmet trade. A long time ago, I’d bought some jam and fruit syrup from British Columbia’s Okanagan Valley.

Snails and Big Companies

In the CEO Afterlife

The power of their market share (much of it gained through acquisition of independent seed companies) has left farmers with fewer and fewer seed choices. I’ve always held the opinion that big organizations move at a snail’s pace.

Board of Directors Resolution: Pay Attention to Culture

In the CEO Afterlife

These leaders are responsible for perpetuating “the way” or making changes depending on the market environment or the needs of the enterprise. 21 st Century corporate governance is a busy job.

Where (and When) the Magic Happens

In the CEO Afterlife

Innovators don’t put ideas before committees or tolerate whining about not enough resources such as staffing, data or funding. The giant’s power, expressed in market or balance sheet clout gave them a ticket to pass go, and most have taken the easy way out.

Change is Bad

In the CEO Afterlife

New Coke lasted 79 days before the original formula returned to the market. By nature, marketing people are dynamic and impatient. Twenty years ago, Nestlé could see that the instant coffee market was broken.

The Essence of Strategy (Part 2) | In the CEO Afterlife

In the CEO Afterlife

by John • October 30, 2011 • Human Resources , Leadership , Marketing , Strategy • 4 Comments. After that, you migrate to tactics – which battles to wage, when, how and with what resources. Leadership , Marketing , Strategy. Human Resources.

The ‘Old Economy’ Needs a Rocket Man

In the CEO Afterlife

Right away, he replaced the chief operating officer, chief marketing officer, chief technology officer and chief talent officer. Human Resources Leadership Marketing Strategy Amazon Apple Business CEO Entrepreneurship Google Howard Schultz In the CEO Afterlife Innovation J.C.

Rookie Talent: Avoiding a Kodak Moment

Leading Blog

During most of the 20th century Kodak held a dominant position in photographic film, and in 1976, had an 89% market share of photographic film sales in the United States. I can’t help but wonder: If Kodak had paid attention to its aging workforce trend, would the company have maintained market share and avoided bankruptcy? The largest, best-educated generation in history has become an under-utilized resource, vastly unprepared to move into positions of responsibility and leadership.