Expert insights. Personalized for you.
Eric Jacobson
AUGUST 2, 2020
Marketing , is a must-read book for you to learn how to stand out from the crowd and attract, engage, and win more customers and clients. Plus, the book provides you a clear 21-day marketing launch plan. Whether you are a business owner or entrepreneur, Do It!
Leading Blog
FEBRUARY 5, 2020
It is an important and comprehensive book for marketers, but there are some principles they share that have a much wider application, that I wanted to share. In the book, they list the five foundational truths of youth marketing (and leadership). Leadership Development
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Eric Jacobson
FEBRUARY 22, 2021
“Marketing today is at the brink of unprecedented disruption”, explains, Raja Rajamannar , author of the new book, Quantum Marketing. “An Rajamannar’s book is all about the mastering the new marketing mindset for tomorrow’s consumers. Hyper-personalize marketing with AI.
Eric Jacobson
MAY 28, 2021
“Marketing today is at the brink of unprecedented disruption”, explains, Raja Rajamannar , author of the book, Quantum Marketing. “An Rajamannar’s book is all about the mastering the new marketing mindset for tomorrow’s consumers. Hyper-personalize marketing with AI.
Decker Communication
MAY 11, 2022
Kind of like the market plunge in May, a tornado of its own, sending the Dow Jones down to 2020 levels. If there is not an able leadership voice, a clear message of how to move forward, or sometimes just acknowledgment of the situation. Communication Skills leadership market panic
Great Leadership By Dan
AUGUST 20, 2015
Instead of going about their business as usual, as people at other companies would do, 25,000 employees at Market Basket (they call themselves associates) protested in the streets for six weeks to get Demoulas back. He relies on many of the tenets of what might be called responsible leadership. Create a sense of family : Many companies say they create a sense of family, but it is hard to imagine a company that does it better than Market Basket.
Lead on Purpose
JUNE 19, 2019
The goal of every company and product leader is to invent products (or services) that become recognized market leaders. We all know about companies … Continue reading → Innovation Leadership Product Management market leader market problems market-leading product category product innovation strategyCreating a new product category is icing on the cake, but also rare and extremely difficult.
Lead Change Blog
MAY 11, 2017
When you are marketing a start-up, there are two fundamental truths. The second one is that if your product is crap, there is no amount or type of marketing that will gain you a mass audience. If you want your start-up marketing to be a success, you need to have both a great marketing strategy and a great product. Here is a quick look at some of the things that you need to incorporate into your digital marketing strategy: SEO.
Joseph Lalonde
JANUARY 4, 2022
Whether your small business has just launched, you’re a company veteran, or you’re looking to break onto the small business scene in the future – marketing is vital. And getting your marketing strategy down at the start will set you apart from the crowd. Leadership
Tanveer Naseer
DECEMBER 18, 2012
It was published shortly before the stock market crash which preceded the Great Depression. In a public newspaper column Drucker predicted a rosy future and a bull market. He ate crow a few weeks later when, with an article on the stock market crash published in the Frankfurter General-Anzeiger entitled “Panic on the New York Stock Exchange.” That must have been difficult for him and it was the last time he attempted to predict the stock market.
Lead Change Blog
MAY 6, 2020
When so much seems to be out of your control, what can you do to stay marketable and maintain your job? Listen in as Bonnie shares actionable tips for how to stay marketable in a virtual world, and how to align yourself for the best possible outcome within your career during this crisis.
Strategy Driven
MARCH 17, 2020
Whenever someone asks me to define marketing, I tell them that a marketer’s primary responsibility is to differentiate because when two competing products are perceived as being the same, consumers are forced to make their choice based on price.
Lead Change Blog
JUNE 12, 2018
It’s another new must-use fad to succeed in the digital marketing world of 2018. Almost, although thought leadership has been at the forefront of successful content marketing for several years. The chances are you’ve already read articles which were planned using the process of thought leadership marketing. By definition, thought leadership is a method of marketing, which solidifies you as an expert and authority within your industry.
|
Strategy Driven
NOVEMBER 10, 2020
Ensuring the growth and success of your company is possible with good marketing. Marketing helps your business get customers who will purchase the products and services you offer. Many reputable online marketing companies provide high-quality results and outstanding services.
Leading Blog
JANUARY 25, 2021
T O LEAD people from one place to another in good times and in challenging ones requires a framework like the one presented in Korn Ferry CEO Gary Burnison’s concise book, Leadership U: Accelerating Through the Crisis Curve. The framework is called, The Six Degrees of Leadership.
Lead Change Blog
APRIL 17, 2014
How many times have you heard or even said, “Is that market attractive to us”? We look at the markets we’re in, the markets our competitors are in, maybe even some that are new and wonder if they are/could be good for our business. Leadership Development SmartBlog for Leadership smartblog for leadership We may even think of creating or segmenting in a new [.]
Lead Change Blog
SEPTEMBER 8, 2020
The Pixar 2018 documentary on the company tells the tale of a group of passionate, driven people who worked around the clock, sleeping under their desks to bring to market revolutionary technology tools. We get overall leadership from Marc, which is all we need. It got me rethinking the true role of leadership. . I use this phrase, not as an invitation to use hands-off abandonment, but instead as a caution to never use any more leadership than is needed.
In the CEO Afterlife
JULY 2, 2013
Many years ago I read Theodore Levitt’s The Marketing Imagination. In the book, the renowned marketing professor said there was no such thing as a commodity, only people who think like commodities. This served me well as a branded coffee marketer. Differentiation is the name of the marketing game. Marketing is the creator and curator of that disparity. We are in a day and age where brilliant marketing can no longer “sell ice cubes to Eskimos.”
Women on Business
AUGUST 2, 2013
We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link].
David A Fields
DECEMBER 28, 2021
Your consulting firm can increase the amount and quality of engagement from the readers, listeners and viewers of your marketing content (a.k.a. your thought leadership). The post How to Generate Reactions to Your Consulting Firm’s Marketing appeared first on David A.
thoughtLEADERS, LLC
JANUARY 18, 2021
As the world continues to change, organizations can benefit from adapting their marketing strategies. Michael Stahl shares ten ways to make the most of your marketing efforts in 2021. The year 2020 brought both challenges and opportunities to marketing professionals.
Mike Cardus
FEBRUARY 14, 2021
I had a great time learning and sharing with the Buffalo Niagara Sales and Marketing Executives BNSME group. They invited me to share ideas and join them in a conversation about levels of work, pattern recognition for sales and marketing.
Lead Change Blog
FEBRUARY 18, 2021
The diagram below highlights the steps involved in the leadership process. Organizations and markets are complex and constantly changing. In the middle of The Leadership Process diagram are the words “Involve Others/build Relationships.” Leadership is a process!
Lead Change Blog
AUGUST 12, 2020
What does it take to find the sweet spot in leadership? Finding your leadership sweet spot in each situation is challenging. Use the content you already have to make a larger impact with your book launch and marketing efforts.
Lead Change Blog
AUGUST 3, 2021
Welcome to the August 2021 Leadership Development Carnival! We’re excited to share posts from leadership experts from around the globe on the topics of communication, development, engagement, motivation, productivity, team building, and more. Marcia Reynolds of Covisioning Transformational Leadership provided 3 Steps to Achieving Inner Stillness. Practice these steps to improve your coaching, leadership, and parenting.
David A Fields
SEPTEMBER 21, 2021
Content marketing is all the rage, and for good reason when it comes to building your consulting firm. Your consulting firm’s thought leadership is a cornerstone of your efforts to be perceived as a credible, compelling resource for prospective clients.
Leading Blog
DECEMBER 15, 2021
Leadership is about hope. These foundational leadership skills will make all aspiring executives more effective in their roles today and lift the trajectory of their careers. Yet it can be shattered in an instant, with a devastating impact on a company’s market cap and reputation.
Strategy Driven
JANUARY 29, 2021
To cater to them all in the best way possible, you’ll need to consider inclusiveness in your social media marketing efforts. In this post, let’s learn more about these inclusivity issues and how you can address them in your social media marketing strategy.
Lead Change Blog
FEBRUARY 2, 2021
Welcome to the February 2021 Leadership Development Carnival! We’re excited to share posts from leadership experts from around the globe on the topics of communication, development, engagement, motivation, productivity, team building, and more. Erik writes: “ Among the strategies already in place or currently under consideration to help encourage vaccination of employees is the essential role of leadership in pro-vaccine messaging. True Thoughtful Leadership strength.
In the CEO Afterlife
DECEMBER 29, 2013
Great marketing begins with great strategy. There’s more: a marketer’s product or service better deliver on the promise. If it doesn’t, great marketing cannot exist. For the sake of brevity, I’ll list just five similarities between HR and brand marketing. Marketers determine how to bring the brand promise to life. Branding Human Resources Leadership Marketing Strategy Business CEO Culture In the CEO Afterlife John Richard Bell Red Bull Vision Wal-mart
Lead Change Blog
OCTOBER 6, 2020
Welcome to the October 2020 Leadership Development Carnival! We’re excited to share posts from leadership experts from around the globe on the topics of communication, development, engagement, motivation, productivity, team building, and more. Marcia Reynolds of Covisioning Transformational Leadership provided 5 Ways to Shift from Coaxing to Coaching. Chris Edmonds of The Purposeful Culture Group provided Culture Leadership Charge: Good Comes First.
Modern Servant Leader
AUGUST 5, 2014
We know this by the thousands of employees, customers and other stakeholders protesting his dismissal from the role of company president at Market Basket. 250,000 Could be provided to each of the approximately 600 employees at risk of losing their job at Market Basket. Question: What other differences do you see between the servant leadership of Arthur T. Servant Leadership Boycott Cost DeMoulas Market Basket News Vengeance Arthur T.
Lead Change Blog
APRIL 6, 2021
Welcome to the April 2021 Leadership Development Carnival! We’re excited to share posts from leadership experts from around the globe on the topics of communication, development, engagement, motivation, productivity, team building, and more. Ken Downer of Rapid Start Leadership provided Rocks in a Jar: 11 Things They Didn’t Tell You. You need to be proactive in helping your employees develop a strategy for remaining marketable and valuable through these transitions.
Coaching Tip
MAY 9, 2011
According to Marketing Sherpa's 2011 Email Marketing Benchmark Survey, nearly two-thirds of marketers are expecting their email marketing budgets to grow in 2011. Ten percent of more than 1,100 marketers surveyed say their companies' email marketing spend will rise by at least 30 percent. Business Coaching Communication Weblogs automated email email marketing reachmail sequential subscriber acquisition triggered
In the CEO Afterlife
APRIL 13, 2016
Let me explain – any marketer can play the social media game and do it well with a concept that resonates. Herein lies the myth of social media marketing. A message from a marketer doesn’t have to mean that at all. But, in their haste to post and build followers, marketers overlook the importance of brand positioning. Today’s social media marketers find that overly confining when it comes to content.
Strategy Driven
JULY 15, 2015
Content marketing can help prospective buyers dispense suitable information 1. I get anywhere from 40-51% conversion with my content marketing. I offer links that tie in to my books /services: I've written about diversity, leadership, collaboration, questions. You just finished reading Content Marketing that Converts ! The post Content Marketing that Converts appeared first on StrategyDriven. Content is king'. I've heard that phrase for years.
Next Level Blog
OCTOBER 30, 2019
Because each of those leaders is the current incumbent in the leadership role they’re in, there are certain things that only they can do given the resources, opportunities, authority, information and access that come with the role. My contribution to the list is “If you’re the leader, you’re the chief marketing officer for your team.” Engage Your Colleagues business; partnerships Communications leadership recognition success team
First Friday Book Synopsis
NOVEMBER 5, 2015
He has been ranked as the #1 management guru by Business Week, profiled by Fast Company as… Read More Dave Ulrich on calculating the market value of leadership: An interview by Bob Morris. Dave Ulrich is the Rensis Likert Collegiate Professor of Business Administration at the Ross School of Business, University of Michigan, and a partner at the RBL Group a consulting firm focused on helping organizations and leaders deliver value.
N2Growth Blog
NOVEMBER 27, 2017
Last Friday, McDonalds tweeted from its @McDonaldsCorp account: “ Black Friday * Need copy and link *” Interestingly, it seemingly failed to include any promo content in the tweet, leaving readers to wonder was this an epic fail in the marketing department or a deliberate action intended to drum up interest and buzz for the brand. Drop me a line , if you’d like some help with your marketing strategies. Leadership Marketing Jim Kerr leadership
Leading Blog
NOVEMBER 1, 2021
Here's a look at some of the best leadership books to be released in November 2021. The Eight Paradoxes of Great Leadership : Embracing the Conflicting Demands of Today's Workplace by Tim Elmore. The Eight Paradoxes of Great Leadership unpacks the fresh strategies and new mindset required today from a next generation leader. Build your leadership library with these specials on over 28 titles.
Leading Blog
DECEMBER 7, 2020
Competing in the Age of AI : Strategy and Leadership When Algorithms and Networks Run the World by Marco Iansiti and Karim R. When traditional approaches are inadequate or resisted, advanced leadership skills are essential. 2020 has tested us.
Leading Blog
FEBRUARY 1, 2021
Here's a look at some of the best leadership books to be released in February 2021. The most crucial component of leadership, he writes, is the willingness to make decisions. Build your leadership library with these specials on over 28 titles.
Kevin Eikenberry
APRIL 6, 2014
There has been a big conversation about the idea that the Stock Market is being “rigged” by high frequency trading. Leadership Learning Personal Development professional development You may have seen the story on 60 Minutes, or seen the stories throughout the media all week. That is the thesis of the new book Flash Boys: A Wall Street Revolt by Michael Lewis. […].
100 
Let's personalize your content