Marketing Playbook

Eric Jacobson

Marketing , is a must-read book for you to learn how to stand out from the crowd and attract, engage, and win more customers and clients. Plus, the book provides you a clear 21-day marketing launch plan. Whether you are a business owner or entrepreneur, Do It!

Five Foundational Truths of Youth Marketing (and Leadership)

Leading Blog

It is an important and comprehensive book for marketers, but there are some principles they share that have a much wider application, that I wanted to share. In the book, they list the five foundational truths of youth marketing (and leadership). Each truth is introduced by a well-chosen quote that is worth applying more broadly in a leadership context. Adam Wilson, 2018, Former director of brand marketing for Carhartt, North America. Leadership Development

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Three steps toward creating market-leading products

Lead on Purpose

The goal of every company and product leader is to invent products (or services) that become recognized market leaders. We all know about companies … Continue reading → Innovation Leadership Product Management market leader market problems market-leading product category product innovation strategyCreating a new product category is icing on the cake, but also rare and extremely difficult.

Addiction Marketing

N2Growth Blog

“ Addiction Marketing &# is a phrase I started using a few years back while waiting in line for my drink at Starbucks. What Starbucks has done better than many other addictive marketers is that they also make it cool and trendy to succumb to your addiction. Is this just creative branding and intelligent marketing, or are we merely sheep being led to slaughter? Do you feel “Addiction Marketing&# is ethical? By Mike Myatt , Chief Strategy Officer, N2growth.

Digital Marketing Strategy Basics for Start-ups

Lead Change Blog

When you are marketing a start-up, there are two fundamental truths. The second one is that if your product is crap, there is no amount or type of marketing that will gain you a mass audience. If you want your start-up marketing to be a success, you need to have both a great marketing strategy and a great product. Here is a quick look at some of the things that you need to incorporate into your digital marketing strategy: SEO.

Responsible Leadership at Market Basket

Great Leadership By Dan

Instead of going about their business as usual, as people at other companies would do, 25,000 employees at Market Basket (they call themselves associates) protested in the streets for six weeks to get Demoulas back. He relies on many of the tenets of what might be called responsible leadership. Create a sense of family : Many companies say they create a sense of family, but it is hard to imagine a company that does it better than Market Basket.

Should We “Defund” Leadership?

Lead Change Blog

The Pixar 2018 documentary on the company tells the tale of a group of passionate, driven people who worked around the clock, sleeping under their desks to bring to market revolutionary technology tools. We get overall leadership from Marc, which is all we need. It got me rethinking the true role of leadership. . I use this phrase, not as an invitation to use hands-off abandonment, but instead as a caution to never use any more leadership than is needed.

How To Stay Marketable And Keep Your Job

Lead Change Blog

When so much seems to be out of your control, what can you do to stay marketable and maintain your job? Listen in as Bonnie shares actionable tips for how to stay marketable in a virtual world, and how to align yourself for the best possible outcome within your career during this crisis. What does it take to find your leadership sweet spot? The post How To Stay Marketable And Keep Your Job appeared first on Lead Change.

Thought Leadership and Digital Marketing

Lead Change Blog

It’s another new must-use fad to succeed in the digital marketing world of 2018. Almost, although thought leadership has been at the forefront of successful content marketing for several years. The chances are you’ve already read articles which were planned using the process of thought leadership marketing. By definition, thought leadership is a method of marketing, which solidifies you as an expert and authority within your industry.

Marketing First, Technology Second

Strategy Driven

Whenever someone asks me to define marketing, I tell them that a marketer’s primary responsibility is to differentiate because when two competing products are perceived as being the same, consumers are forced to make their choice based on price. If you think about it, each of these reasons is a symptom of a poorly formed marketing strategy. As a result, its “One for One” campaign is one of the all-time most popular cause marketing campaigns.

Leadership: Finding Your Sweet Spot

Lead Change Blog

What does it take to find the sweet spot in leadership? Finding your leadership sweet spot in each situation is challenging. Use the content you already have to make a larger impact with your book launch and marketing efforts.

October 2020 Leadership Development Carnival

Lead Change Blog

Welcome to the October 2020 Leadership Development Carnival! We’re excited to share posts from leadership experts from around the globe on the topics of communication, development, engagement, motivation, productivity, team building, and more. Marcia Reynolds of Covisioning Transformational Leadership provided 5 Ways to Shift from Coaxing to Coaching. Chris Edmonds of The Purposeful Culture Group provided Culture Leadership Charge: Good Comes First.

Marketing Your Company, Not You

Women on Business

We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

The fallacy and hubris of “market attractiveness”

Lead Change Blog

How many times have you heard or even said, “Is that market attractive to us”? We look at the markets we’re in, the markets our competitors are in, maybe even some that are new and wonder if they are/could be good for our business. Leadership Development SmartBlog for Leadership smartblog for leadership We may even think of creating or segmenting in a new [.]

When Leadership is Unstable, Drop an Anchor

Lead Change Blog

Topsy turvy markets. Leadership instability feels more pervasive than ever right now. When leadership around you is unstable, you have what it takes to drop an anchor and influence others to do the same. Here are three anchors you can drop anytime you’re caught in the swell of leadership instability. I heard later that this crucial anchor brought unity in the midst of unstable leadership. This gets triggered when we’re surrounded by unstable leadership too.

In Marketing, the “C” Word Cannot Exist

In the CEO Afterlife

Many years ago I read Theodore Levitt’s The Marketing Imagination. In the book, the renowned marketing professor said there was no such thing as a commodity, only people who think like commodities. This served me well as a branded coffee marketer. Differentiation is the name of the marketing game. Marketing is the creator and curator of that disparity. We are in a day and age where brilliant marketing can no longer “sell ice cubes to Eskimos.”

Catalyzing Leadership Energy Building Ready Now Leaders

Lead Change Blog

Author Matt Paese explores leadership acceleration and how organizations can convert sluggish processes into dynamic adventures that produce energy instead of burning it. The post Catalyzing Leadership Energy Building Ready Now Leaders appeared first on Lead Change.

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How to Be Your Team’s Chief Marketing Officer

Next Level Blog

Because each of those leaders is the current incumbent in the leadership role they’re in, there are certain things that only they can do given the resources, opportunities, authority, information and access that come with the role. My contribution to the list is “If you’re the leader, you’re the chief marketing officer for your team.” Engage Your Colleagues business; partnerships Communications leadership recognition success team

How To Develop Personal Authentic Leadership

Lead Change Blog

Are you interested in self-development as a tool for leadership? Bonnie Marcus, author of The Politics of Promotion: How High-Achieving Women Get Ahead and Stay Ahead , discusses how to develop authentic leadership in her Women’s Empowerment Series. Want to brainstorm unique ways to market your book this holiday season? Join us for a 30-minute conversation as Becky Robinson discusses some creative approaches to marketing your books during the upcoming holiday season.

How to Rig The Market (The Market for Your Skills)

Kevin Eikenberry

There has been a big conversation about the idea that the Stock Market is being “rigged” by high frequency trading. Leadership Learning Personal Development professional development You may have seen the story on 60 Minutes, or seen the stories throughout the media all week. That is the thesis of the new book Flash Boys: A Wall Street Revolt by Michael Lewis. […].

Why HR Needs to Be a Marketer

In the CEO Afterlife

Great marketing begins with great strategy. There’s more: a marketer’s product or service better deliver on the promise. If it doesn’t, great marketing cannot exist. For the sake of brevity, I’ll list just five similarities between HR and brand marketing. Marketers determine how to bring the brand promise to life. Branding Human Resources Leadership Marketing Strategy Business CEO Culture In the CEO Afterlife John Richard Bell Red Bull Vision Wal-mart

Market Basket and the Price of Vengeance

Modern Servant Leader

We know this by the thousands of employees, customers and other stakeholders protesting his dismissal from the role of company president at Market Basket. 250,000 Could be provided to each of the approximately 600 employees at risk of losing their job at Market Basket. Question: What other differences do you see between the servant leadership of Arthur T. Servant Leadership Boycott Cost DeMoulas Market Basket News Vengeance Arthur T.

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McDonald’s Black Friday Marketing: Epic Fail or Nifty Strategy?

N2Growth Blog

Last Friday, McDonalds tweeted from its @McDonaldsCorp account: “ Black Friday * Need copy and link *” Interestingly, it seemingly failed to include any promo content in the tweet, leaving readers to wonder was this an epic fail in the marketing department or a deliberate action intended to drum up interest and buzz for the brand. Drop me a line , if you’d like some help with your marketing strategies. Leadership Marketing Jim Kerr leadership

Marketing the Moon: The Selling of the Apollo Lunar Program

Kevin Eikenberry

Take two marketing and PR professionals with a passion for the history […]. Books Innovation Leadership Learning Apollo Program marketing PR By David Meerman Scott and Richard Jurek It took more than science to get us to the moon – it took storytelling. This book tells us that story – an important part of the Moon program not yet ever explored in this way.

Email Marketing

Coaching Tip

According to Marketing Sherpa's 2011 Email Marketing Benchmark Survey, nearly two-thirds of marketers are expecting their email marketing budgets to grow in 2011. Ten percent of more than 1,100 marketers surveyed say their companies' email marketing spend will rise by at least 30 percent. Business Coaching Communication Weblogs automated email email marketing reachmail sequential subscriber acquisition triggered

The 2 Most Undervalued Factors in Social Marketing

In the CEO Afterlife

Let me explain – any marketer can play the social media game and do it well with a concept that resonates. Herein lies the myth of social media marketing. A message from a marketer doesn’t have to mean that at all. But, in their haste to post and build followers, marketers overlook the importance of brand positioning. Today’s social media marketers find that overly confining when it comes to content.

Understanding the Link Between Leadership and Innovation

Lead Change Blog

At present, it’s hard to tackle any issue pertaining to leadership or management without addressing Covid-19, which is impacting on marketplaces and workplaces across the globe. Make no mistake; Covid-19 has the potential to change virtually all aspects of society, particularly in terms of the structure of the labor market and developed economies across the globe. But what’s the relationship between leadership and innovation and why exactly should you care?

Content Marketing that Converts

Strategy Driven

Content marketing can help prospective buyers dispense suitable information 1. I get anywhere from 40-51% conversion with my content marketing. I offer links that tie in to my books /services: I've written about diversity, leadership, collaboration, questions. You just finished reading Content Marketing that Converts ! The post Content Marketing that Converts appeared first on StrategyDriven. Content is king'. I've heard that phrase for years.

The fallacy and hubris of “market attractiveness”

Mills Scofield

This appears on Smartbrief''s Smartblogs for Leadership! How many times have you heard or even said, “Is that market attractive to us”? We look at the markets we’re in, the markets our competitors are in, maybe even some that are new and wonder if they are/could be good for our business. Culture Customer Needs Innovation Leadership Leading Indicators Market Attractiveness Strategy market research

Dave Ulrich on calculating the market value of leadership: An interview by Bob Morris

First Friday Book Synopsis

He has been ranked as the #1 management guru by Business Week, profiled by Fast Company as… Read More Dave Ulrich on calculating the market value of leadership: An interview by Bob Morris. Dave Ulrich is the Rensis Likert Collegiate Professor of Business Administration at the Ross School of Business, University of Michigan, and a partner at the RBL Group a consulting firm focused on helping organizations and leaders deliver value.

Rethinking Leadership: Article and Podcast at Pragmatic Marketing

Management Excellence

Leadership Product Management pragmatic marketing Rethinking LeadershipWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

Leadership Dilemma

Lead Change Blog

It requires a leader to be connected with his people, and to understand the business landscape and its shifting priorities based on the market movements. With the constant challenges to meet certain targets, it creates a leadership dilemma. Change Management delegation John Maxwell Leadership ManagementLeading an organization is not a simple exercise.

Infinite Leadership: Lessons From Nature

Lead Change Blog

Public companies are measured by their 90 day success on the stock market. The post Infinite Leadership: Lessons From Nature appeared first on Lead Change. Leadership business leadership leadership growth leadership lessons Mindset strategic planningMany of you might have recently read or seen extracts from Simon Sinek’s new book on the Infinite Game.

Modifying Marketing in a Transforming World

Strategy Driven

It looks as if this is going to push even further as new AI (artifical intelligence) technologies are becoming more and more prominent in the market. Google itself is already jumping on this market in the property sector, investing in a company called Proportunity, which uses it’s AI to help first time buyers purchase a house and only benefits if the customer does. When looking at modifying your traditional marketing methods (media buying, flyering, radio advertisement etc.)

What’s Your Leadership AQ?

Lead Change Blog

I’m sure you’ve heard of the terms Emotional Quotient (EQ) and Intelligence Quotient (IQ); but few people have heard of Adaptability Quotient (AQ), especially as it relates to leadership. AQ is defined as “the ability to adjust course, product, service, and strategy in response to unanticipated changes in the market”— and indeed, the Harvard Business Review characterised it as “the new competitive advantage.” The post What’s Your Leadership AQ?

First Look: Leadership Books for June 2020

Leading Blog

Here's a look at some of the best leadership books to be released in June 2020. Leadership isn't easy. They argue that this popular leadership advice glosses over the most important thing you do as a leader: build others up. Leadership isn't about you. Rather than dispensing simplistic rules, he mentors readers in the development of a mental toolkit for approaching challenges based on how startup markets evolve in real life.

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Lessons for Marketing (and Change) Leaders with Thomas Barta

Kevin Eikenberry

Thomas Barta, former McKinsey partner and senior marketer chats with Kevin about his recent book, The 12 Powers of a Marketing Leader. Thomas and his co-author, Patrick Barwise, conducted the largest ever global study of marketing leadership to answer the […]. The post Lessons for Marketing (and Change) Leaders with Thomas Barta appeared first on Kevin Eikenberry on Leadership & Learning.

New Leadership Literacies

Lead Change Blog

Noted futurist Bob Johansen, author of The New Leadership Literacies , envisions that, through technology and digital interconnectivity, future organizations will become distributed, not just decentralized, and be required to “shape shift” in the midst of disruptive market conditions. To get ready for this future, we will all need new leadership literacies. You can learn to adapt and develop your leadership techniques to stay successful in these changing times!

0725 | How Markets Shape Us with Tim Sullivan

LDRLB

Tim Sullivan is the co-author of The Inner Lives of Markets. In this interview, we discuss how we shape markets and how they shape us. In This episode, You’ll Learn: How markets affect how we work and live. Resources Mentioned In This Episode: The Inner Lives of Markets. Leadership Podcast behavioral economics burkus economics fisman leadership markets sullivan

Capture Your Market Share

Coaching Tip

The only way to succeed in today’s media-driven marketplace as an entrepreneur is to build a brand and viable market share. Business is built on capturing the market share by cutting through the clutter of marketing messages. " CAPTURE THE MINDSHARE AND THE MARKET SHARE WILL FOLLOW " by Libby Gill reveals how strong branding can create awareness , provide authentic value, motivate customers to act and build long term customer loyalty based on trust.

First Look: Leadership Books for March 2020

Leading Blog

Here's a look at some of the best leadership books to be released in March 2020. Marketers want to change their customers’ minds and leaders want to change organizations. Leading with Gratitude : Eight Leadership Practices for Extraordinary Business Results by Adrian Gostick and Chester Elton. The Blueprint : 6 Practical Steps to Lift Your Leadership to New Heights by Doug Conant. Build your leadership library with these specials on over 39 titles.

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Innovation, Goal Setting, and Market Change – Business Weaknesses

Mike Cardus

Buffalo NY CEO’s are concerned about Innovation, Goal Setting and Assessment, plus Societal and Market Change. An area of focus is the shifts or impacts of innovation and market change or the increase in felt complexity of the business leaders. responding to societal & market change. How can a CEO or Leadership Team lessen or improve their weaknesses? .

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Is Technology Subsuming Marketing?

Harvard Business

Marketing Executive compensation IT Technology Leadership development Digital ArticleAn analysis finds CMO pay declining while CTO pay skyrockets.

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