Marketing Playbook

Eric Jacobson

Marketing , is a must-read book for you to learn how to stand out from the crowd and attract, engage, and win more customers and clients. Plus, the book provides you a clear 21-day marketing launch plan. Whether you are a business owner or entrepreneur, Do It!

70

Five Foundational Truths of Youth Marketing (and Leadership)

Leading Blog

It is an important and comprehensive book for marketers, but there are some principles they share that have a much wider application, that I wanted to share. In the book, they list the five foundational truths of youth marketing (and leadership). Leadership Development

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Three steps toward creating market-leading products

Lead on Purpose

The goal of every company and product leader is to invent products (or services) that become recognized market leaders. Creating a new product category is icing on the cake, but also rare and extremely difficult.

Addiction Marketing

N2Growth Blog

“ Addiction Marketing &# is a phrase I started using a few years back while waiting in line for my drink at Starbucks. What Starbucks has done better than many other addictive marketers is that they also make it cool and trendy to succumb to your addiction.

Digital Marketing Strategy Basics for Start-ups

Lead Change Blog

When you are marketing a start-up, there are two fundamental truths. The second one is that if your product is crap, there is no amount or type of marketing that will gain you a mass audience. Resources Digital Marketing Leadership Strategy

How To Stay Marketable And Keep Your Job

Lead Change Blog

When so much seems to be out of your control, what can you do to stay marketable and maintain your job? Listen in as Bonnie shares actionable tips for how to stay marketable in a virtual world, and how to align yourself for the best possible outcome within your career during this crisis.

Responsible Leadership at Market Basket

Great Leadership By Dan

Instead of going about their business as usual, as people at other companies would do, 25,000 employees at Market Basket (they call themselves associates) protested in the streets for six weeks to get Demoulas back. He relies on many of the tenets of what might be called responsible leadership. Create a sense of family : Many companies say they create a sense of family, but it is hard to imagine a company that does it better than Market Basket.

The fallacy and hubris of “market attractiveness”

Lead Change Blog

How many times have you heard or even said, “Is that market attractive to us”? We look at the markets we’re in, the markets our competitors are in, maybe even some that are new and wonder if they are/could be good for our business.

“Leadership is Marketing” – Peter Drucker Said What?

Tanveer Naseer

It was published shortly before the stock market crash which preceded the Great Depression. In a public newspaper column Drucker predicted a rosy future and a bull market. He ate crow a few weeks later when, with an article on the stock market crash published in the Frankfurter General-Anzeiger entitled “Panic on the New York Stock Exchange.” That must have been difficult for him and it was the last time he attempted to predict the stock market.

Thought Leadership and Digital Marketing

Lead Change Blog

It’s another new must-use fad to succeed in the digital marketing world of 2018. Almost, although thought leadership has been at the forefront of successful content marketing for several years. The chances are you’ve already read articles which were planned using the process of thought leadership marketing. By definition, thought leadership is a method of marketing, which solidifies you as an expert and authority within your industry.

In Marketing, the “C” Word Cannot Exist

In the CEO Afterlife

Many years ago I read Theodore Levitt’s The Marketing Imagination. In the book, the renowned marketing professor said there was no such thing as a commodity, only people who think like commodities. This served me well as a branded coffee marketer.

Marketing Your Company, Not You

Women on Business

We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

How to Rig The Market (The Market for Your Skills)

Kevin Eikenberry

There has been a big conversation about the idea that the Stock Market is being “rigged” by high frequency trading. Leadership Learning Personal Development professional development You may have seen the story on 60 Minutes, or seen the stories throughout the media all week.

Why HR Needs to Be a Marketer

In the CEO Afterlife

Great marketing begins with great strategy. There’s more: a marketer’s product or service better deliver on the promise. If it doesn’t, great marketing cannot exist. For the sake of brevity, I’ll list just five similarities between HR and brand marketing.

How to Be Your Team’s Chief Marketing Officer

Next Level Blog

Because each of those leaders is the current incumbent in the leadership role they’re in, there are certain things that only they can do given the resources, opportunities, authority, information and access that come with the role. My contribution to the list is “If you’re the leader, you’re the chief marketing officer for your team.” Engage Your Colleagues business; partnerships Communications leadership recognition success team

Marketing the Moon: The Selling of the Apollo Lunar Program

Kevin Eikenberry

Take two marketing and PR professionals with a passion for the history […]. Books Innovation Leadership Learning Apollo Program marketing PR By David Meerman Scott and Richard Jurek It took more than science to get us to the moon – it took storytelling.

Email Marketing

Coaching Tip

According to Marketing Sherpa's 2011 Email Marketing Benchmark Survey, nearly two-thirds of marketers are expecting their email marketing budgets to grow in 2011.

The 2 Most Undervalued Factors in Social Marketing

In the CEO Afterlife

Let me explain – any marketer can play the social media game and do it well with a concept that resonates. Herein lies the myth of social media marketing. A message from a marketer doesn’t have to mean that at all. When I was in brand management, social media did not exist.

First Look: Leadership Books for June 2020

Leading Blog

Here's a look at some of the best leadership books to be released in June 2020. Leadership isn't easy. They argue that this popular leadership advice glosses over the most important thing you do as a leader: build others up. Leadership isn't about you.

Books 354

Leadership Dilemma

Lead Change Blog

It requires a leader to be connected with his people, and to understand the business landscape and its shifting priorities based on the market movements. With the constant challenges to meet certain targets, it creates a leadership dilemma.

Understanding the Link Between Leadership and Innovation

Lead Change Blog

At present, it’s hard to tackle any issue pertaining to leadership or management without addressing Covid-19, which is impacting on marketplaces and workplaces across the globe. Make no mistake; Covid-19 has the potential to change virtually all aspects of society, particularly in terms of the structure of the labor market and developed economies across the globe. But what’s the relationship between leadership and innovation and why exactly should you care?

Modifying Marketing in a Transforming World

Strategy Driven

It looks as if this is going to push even further as new AI (artifical intelligence) technologies are becoming more and more prominent in the market. When it comes to marketing the digital revolution has made large changes to the knowledge and decision-making abilities of customers.

New Leadership Literacies

Lead Change Blog

Noted futurist Bob Johansen, author of The New Leadership Literacies , envisions that, through technology and digital interconnectivity, future organizations will become distributed, not just decentralized, and be required to “shape shift” in the midst of disruptive market conditions.

First Look: Leadership Books for March 2020

Leading Blog

Here's a look at some of the best leadership books to be released in March 2020. Marketers want to change their customers’ minds and leaders want to change organizations. The Blueprint : 6 Practical Steps to Lift Your Leadership to New Heights by Doug Conant.

Books 365

McDonald’s Black Friday Marketing: Epic Fail or Nifty Strategy?

N2Growth Blog

Last Friday, McDonalds tweeted from its @McDonaldsCorp account: “ Black Friday * Need copy and link *” Interestingly, it seemingly failed to include any promo content in the tweet, leaving readers to wonder was this an epic fail in the marketing department or a deliberate action intended to drum up interest and buzz for the brand. Drop me a line , if you’d like some help with your marketing strategies. Leadership Marketing Jim Kerr leadership

Market Basket and the Price of Vengeance

Modern Servant Leader

We know this by the thousands of employees, customers and other stakeholders protesting his dismissal from the role of company president at Market Basket. 250,000 Could be provided to each of the approximately 600 employees at risk of losing their job at Market Basket. Question: What other differences do you see between the servant leadership of Arthur T. Servant Leadership Boycott Cost DeMoulas Market Basket News Vengeance Arthur T.

Price 190

Lessons for Marketing (and Change) Leaders with Thomas Barta

Kevin Eikenberry

Thomas Barta, former McKinsey partner and senior marketer chats with Kevin about his recent book, The 12 Powers of a Marketing Leader. Thomas and his co-author, Patrick Barwise, conducted the largest ever global study of marketing leadership to answer the […].

Is Technology Subsuming Marketing?

Harvard Business

Marketing Executive compensation IT Technology Leadership development Digital ArticleAn analysis finds CMO pay declining while CTO pay skyrockets.

CTO 36

0725 | How Markets Shape Us with Tim Sullivan

LDRLB

Tim Sullivan is the co-author of The Inner Lives of Markets. In this interview, we discuss how we shape markets and how they shape us. In This episode, You’ll Learn: How markets affect how we work and live. Resources Mentioned In This Episode: The Inner Lives of Markets.

Content Marketing that Converts

Strategy Driven

Content marketing can help prospective buyers dispense suitable information 1. I get anywhere from 40-51% conversion with my content marketing. I offer links that tie in to my books /services: I've written about diversity, leadership, collaboration, questions. You just finished reading Content Marketing that Converts ! The post Content Marketing that Converts appeared first on StrategyDriven. Content is king'. I've heard that phrase for years.

Capture Your Market Share

Coaching Tip

The only way to succeed in today’s media-driven marketplace as an entrepreneur is to build a brand and viable market share. What is a Market Presence? Marketing presence is the message your organization communicates to its prospect and customer base.

Innovation, Goal Setting, and Market Change – Business Weaknesses

Mike Cardus

Buffalo NY CEO’s are concerned about Innovation, Goal Setting and Assessment, plus Societal and Market Change. An area of focus is the shifts or impacts of innovation and market change or the increase in felt complexity of the business leaders.

Goal 116

Dave Ulrich on calculating the market value of leadership: An interview by Bob Morris

First Friday Book Synopsis

He has been ranked as the #1 management guru by Business Week, profiled by Fast Company as… Read More Dave Ulrich on calculating the market value of leadership: An interview by Bob Morris. Dave Ulrich is the Rensis Likert Collegiate Professor of Business Administration at the Ross School of Business, University of Michigan, and a partner at the RBL Group a consulting firm focused on helping organizations and leaders deliver value.

Rethinking Leadership: Article and Podcast at Pragmatic Marketing

Management Excellence

Leadership Product Management pragmatic marketing Rethinking LeadershipWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

The Future of Affiliate Marketing with Robert Glazer

Kevin Eikenberry

Robert Glazer, author of Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing joins Kevin to discuss how affiliate marketing can be a strategy to growth.

Infinite Leadership: Lessons From Nature

Lead Change Blog

Public companies are measured by their 90 day success on the stock market. The post Infinite Leadership: Lessons From Nature appeared first on Lead Change. Leadership business leadership leadership growth leadership lessons Mindset strategic planningMany of you might have recently read or seen extracts from Simon Sinek’s new book on the Infinite Game.

Robert Iger's 20 Leadership Lessons

Leading Blog

What follows are 20 leadership lessons from the book but stripped of the stories that brought them to life. True authority and true leadership come from knowing who you are and not pretending to be anything else.

0716 | The Market Value of Leaders with Dave Ulrich

LDRLB

He is the author the new book The Leadership Capital Index , which proposes a Moody’s or Standard and Poor’s type rating for leadership. In This episode, You’ll Learn: Why leadership matters in valuing a company.

Ulrich 121

Tech for Your Social Media Marketing Team

Chart Your Course

Make sure your marketing team is equipped with all the tools they will need. Marketers should check out these apps. The post Tech for Your Social Media Marketing Team appeared first on Motivational Business Speaker|Leadership Training |DISC Training.

Media 141

The fallacy and hubris of “market attractiveness”

Mills Scofield

This appears on Smartbrief''s Smartblogs for Leadership! How many times have you heard or even said, “Is that market attractive to us”? Culture Customer Needs Innovation Leadership Leading Indicators Market Attractiveness Strategy market research

Leadership and Digital Transformation

N2Growth Blog

Start thinking about opportunities based on insights, customers, markets, and business models. The post Leadership and Digital Transformation appeared first on The Executive Hub.

What’s Your Leadership AQ?

Lead Change Blog

I’m sure you’ve heard of the terms Emotional Quotient (EQ) and Intelligence Quotient (IQ); but few people have heard of Adaptability Quotient (AQ), especially as it relates to leadership. AQ is defined as “the ability to adjust course, product, service, and strategy in response to unanticipated changes in the market”— and indeed, the Harvard Business Review characterised it as “the new competitive advantage.” The post What’s Your Leadership AQ?

CEO Spotlight: Lorenzo Pellegrino of Skrill Discusses Its Crypto Market Entry

CEO Insider

Lorenzo Pellegrino is the CEO of digital wallets Skrill, NETELLER and affiliate marketing services company Income Access which are all part of the Paysafe Group, which has annual revenues of more than $1.9