Addiction Marketing

N2Growth Blog

“ Addiction Marketing &# is a phrase I started using a few years back while waiting in line for my drink at Starbucks. What Starbucks has done better than many other addictive marketers is that they also make it cool and trendy to succumb to your addiction.

Digital Marketing Strategy Basics for Start-ups

Lead Change Blog

When you are marketing a start-up, there are two fundamental truths. The second one is that if your product is crap, there is no amount or type of marketing that will gain you a mass audience. Resources Digital Marketing Leadership Strategy

Responsible Leadership at Market Basket

Great Leadership By Dan

Instead of going about their business as usual, as people at other companies would do, 25,000 employees at Market Basket (they call themselves associates) protested in the streets for six weeks to get Demoulas back. He relies on many of the tenets of what might be called responsible leadership. Create a sense of family : Many companies say they create a sense of family, but it is hard to imagine a company that does it better than Market Basket.

Debbie Laskey's Expert Insights On Marketing and Leadership

Eric Jacobson

Debbie Laskey is one of my go-to experts when I seek advice about a number of business topics, including marketing, social media, and nonprofit marketing and leadership. That said, nonprofits that have to do more with less should have a written marketing plan.

Online Marketing For Busy Authors

Eric Jacobson

You'll need to evolve your marketing to accommodate this new kind of reader: a reader whose loyalty you can have -- once you have earned it," explains Burke. A blog is also the foundation of an author's online marketing strategy because it helps people find and learn from that author.

The Key to Winning in Global Markets

C-Level Strategies

Johnson and Son Distinguished Professor of International Marketing. ” FOR MARKETERS. Thus, for marketers, this book turns on its head the current approach for determining where to expand globally for the greatest gain.

McDonald’s Black Friday Marketing: Epic Fail or Nifty Strategy?

N2Growth Blog

Last Friday, McDonalds tweeted from its @McDonaldsCorp account: “ Black Friday * Need copy and link *” Interestingly, it seemingly failed to include any promo content in the tweet, leaving readers to wonder was this an epic fail in the marketing department or a deliberate action intended to drum up interest and buzz for the brand. Drop me a line , if you’d like some help with your marketing strategies. Leadership Marketing Jim Kerr leadership

In Marketing, the “C” Word Cannot Exist

In the CEO Afterlife

Many years ago I read Theodore Levitt’s The Marketing Imagination. In the book, the renowned marketing professor said there was no such thing as a commodity, only people who think like commodities. This served me well as a branded coffee marketer.

The 2 Most Undervalued Factors in Social Marketing

In the CEO Afterlife

Let me explain – any marketer can play the social media game and do it well with a concept that resonates. Herein lies the myth of social media marketing. A message from a marketer doesn’t have to mean that at all. When I was in brand management, social media did not exist.

Make Sure Your Marketing Matches Your Market

Ron Edmondson

The only problem…I’m not sure their marketing matched their market. I wasn’t in the beer market anyway, but his marketing approach probably wouldn’t have motivated me if I was. Sometimes our marketing doesn’t match our market.

Marketing Your Company, Not You

Women on Business

We''ve Moved! Update your Reader Now. This feed has moved to: [link] If you haven''t already done so, update your reader now with this changed subscription address to get your latest updates from us. link].

Lessons for Marketing (and Change) Leaders with Thomas Barta

Kevin Eikenberry

Thomas Barta, former McKinsey partner and senior marketer chats with Kevin about his recent book, The 12 Powers of a Marketing Leader. Thomas and his co-author, Patrick Barwise, conducted the largest ever global study of marketing leadership to answer the […].

Dave Ulrich on calculating the market value of leadership: An interview by Bob Morris

First Friday Book Synopsis

He has been ranked as the #1 management guru by Business Week, profiled by Fast Company as… Read More Dave Ulrich on calculating the market value of leadership: An interview by Bob Morris. Dave Ulrich is the Rensis Likert Collegiate Professor of Business Administration at the Ross School of Business, University of Michigan, and a partner at the RBL Group a consulting firm focused on helping organizations and leaders deliver value.

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Smart Marketing for Small Businesses

Strategy Driven

You probably didn’t answer, “How to implement effective marketing.” ” Marketing can sometimes slip through the cracks given the constant and pressing demands of sales, client service, and internal operations. Why is marketing important for your business?

The Future of Affiliate Marketing with Robert Glazer

Kevin Eikenberry

Robert Glazer, author of Performance Partnerships: The Checkered Past, Changing Present and Exciting Future of Affiliate Marketing joins Kevin to discuss how affiliate marketing can be a strategy to growth.

On Leadership, Marketing and Influence

Linked 2 Leadership

Leadership is influence. In another word, “ Marketing is Influence.&#. I recently read a line: “ Everything is marketing.” Marketing has even been defined as: “The whole company, taken from the customer’s point of view.”. Leading in the Marketing.

Capture Your Market Share

Coaching Tip

The only way to succeed in today’s media-driven marketplace as an entrepreneur is to build a brand and viable market share. What is a Market Presence? Marketing presence is the message your organization communicates to its prospect and customer base.

The Benefits And Realities Of Marketing

Eric Jacobson

Fact: "If you don''t market your business, you won''t have one," says Bill McBean in his book, The Facts of Business Life. He goes on to explain the following benefits and realities of marketing. Marketing allows you to shape customer perception of your company.

The fallacy and hubris of “market attractiveness”

Mills Scofield

This appears on Smartbrief''s Smartblogs for Leadership! How many times have you heard or even said, “Is that market attractive to us”? Culture Customer Needs Innovation Leadership Leading Indicators Market Attractiveness Strategy market research

Marketing Success | N2Growth Blog

N2Growth Blog

Those of you familiar with this blog know that I’m generally a strong marketing advocate. That said, my typical pro-marketing position assumes that certain key fundamentals are in place to insure that the lunatics don’t somehow become in charge of the asylum.

How to Rig The Market (The Market for Your Skills)

Kevin Eikenberry

There has been a big conversation about the idea that the Stock Market is being “rigged” by high frequency trading. Leadership Learning Personal Development professional development You may have seen the story on 60 Minutes, or seen the stories throughout the media all week.

Why ‘X’ by @BrianSolis is a Must-Read for Business and Marketing Leaders

C-Level Strategies

Business and marketing leaders need only hear the words, “Your customers will pay more for this,” for their interest to be piqued and attention to be grabbed. Consider that last sentence carefully, particularly if you are a marketing leader.

Why HR Needs to Be a Marketer

In the CEO Afterlife

Great marketing begins with great strategy. There’s more: a marketer’s product or service better deliver on the promise. If it doesn’t, great marketing cannot exist. For the sake of brevity, I’ll list just five similarities between HR and brand marketing.

Marketing the Moon: The Selling of the Apollo Lunar Program

Kevin Eikenberry

Take two marketing and PR professionals with a passion for the history […]. Books Innovation Leadership Learning Apollo Program marketing PR By David Meerman Scott and Richard Jurek It took more than science to get us to the moon – it took storytelling.

Tech for Your Social Media Marketing Team

Chart Your Course

Make sure your marketing team is equipped with all the tools they will need. Marketers should check out these apps. The post Tech for Your Social Media Marketing Team appeared first on Motivational Business Speaker|Leadership Training |DISC Training.

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Three Pillars of Great Branding (and Leadership)

QAspire

That is the starting point of leadership irrespective of whether you are leading an organization or improving a small process to ease execution. The way outcome is delivered, the mindset and intent behind how it was all put together is a key leadership differentiator.

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Optimism and Insights from Mid-Market CEOs about Business Growth

C-Level Strategies

As Chief Relationship Officer for CEO Connection I receive the results of our monthly Mid-Market Index, “A monthly poll designed to determine and regularly represent the thoughts, issues, and levels of confidence of CEOs of mid-size companies with $100 million to $5 billion in revenues.”

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5 Things Leaders Should Know About Email Marketing

Linked 2 Leadership

The post 5 Things Leaders Should Know About Email Marketing appeared first on Linked 2 Leadership. EntrepreLeadership Practical Steps to Influence Professional Development Technology & Leadership Coaching communication content marketing ManagementLeaders today have so much more to deal with than ever before. With the simple advent and ubiquity of email, social media, and electronic commerce, leaders have many more opportunities […].

The Leadership Triangle

Leading Blog

The elite of higher education would have us believe that leadership can be taught, especially if you are one of the privileged attending classes at a top tier university offering courses in leadership. Leadership is surely more complicated than that. Crisis leadership in action.

Market Basket and the Price of Vengeance

Modern Servant Leader

We know this by the thousands of employees, customers and other stakeholders protesting his dismissal from the role of company president at Market Basket. 250,000 Could be provided to each of the approximately 600 employees at risk of losing their job at Market Basket. Question: What other differences do you see between the servant leadership of Arthur T. Servant Leadership Boycott Cost DeMoulas Market Basket News Vengeance Arthur T.

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Why Play in the U.S. Stock Market?

Coaching Tip

Stock Market has always been based on knowing more than the general public does about market direction and the industry, company and corporate leadership of those stocks you invest in. So, why would you play in the market when you know the game is rigged? stock market

Managing Talent in a Passion Driven Job Market

Strategy Driven

In what I might describe as the passion-driven job market – where individuals are less concerned about achieving a post at the top of the chain in a fortune 500 company and are more concerned about enjoying what they do – for the long haul, employers need to re-pivot.

Mr. Market

Managing Leadership

Market” to make the point that the stock markets are often irrational, thus presenting profitable opportunities for investors. And today, it is also common for supposedly sophisticated and hard-nosed stock market observers to anthropomorphize the market. The market is a place where people gather to do things, not a conscious entity that does things of its own volition. Benjamin Graham, author of the venerable “ Intelligent Investor ,” used the phrase “Mr.

Rethinking Leadership: Article and Podcast at Pragmatic Marketing

Management Excellence

Leadership Product Management pragmatic marketing Rethinking LeadershipWe've Moved! Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

Facing Content Marketing Challenges? Let the Super Friends Save You

C-Level Strategies

I’m honored and thrilled to announce that I will be a part of the dynamic consultant lineup that the Content Marketing Institute (CMI) has put together for its just-launched Consulting business (CMIC). We want to help marketers establish great content marketing strategies.

How Sales, Marketing and Social Can Facilitate the Decision Path

Strategy Driven

Sales, marketing, and social marketing attempt to place solutions and create relationships by supplying great content, discovering likely prospects, and creating trust. Unfortunately sellers end up closing a small fraction – less than 5 percent – of those they reach, and marketers and social end up wasting a lot of time and don’t often meet their goals. We can add these to the sales, marketing, and social models to truly serve our buyers and followers and close more.

The fallacy and hubris of “market attractiveness”

Lead Change Blog

How many times have you heard or even said, “Is that market attractive to us”? We look at the markets we’re in, the markets our competitors are in, maybe even some that are new and wonder if they are/could be good for our business.

Mid-Market CEOs Reveal Which Party they Want Elected in November

C-Level Strategies

The CEO Connection Mid-Market Index is a CEO Connection project in collaboration with CEO Magazine, Edelman, WCG, Heidrick & Struggles, PrimeGenesis, The Segal Company, President and CEO Magazine, and The Wharton School. The Introvert's Guide to Success in Business and Leadership.

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Marketing and Sales – Some Sales Are Simply Not Worth Making

Strategy Driven

You just finished reading Marketing and Sales - Some Sales Are Simply Not Worth Making ! Relate Articles: Complimentary Resource – How To Generate More Leads and Close More Sales, Through Trade Shows By Using Online Video & Marketing Automation.

The Big Picture of Business – Community Relations and Cause Related Marketing Are Business Strategies, Not Sales Promotions: Determining the Right Kind of Tie-In Causes.

Strategy Driven

I support cause related marketing and have advised many corporations on setting up such programs. I say it is not, and I’m an expert on cause-related marketing. He was simply rationalizing a corporate marketing initiative.