JULY 19, 2011
“ Addiction Marketing is a phrase I started using a few years back while waiting in line for my drink at Starbucks. What Starbucks has done better than many other addictive marketers is that they also make it cool and trendy to succumb to your addiction. Is this just creative branding and intelligent marketing, or are we merely sheep being led to slaughter? Do you feel “Addiction Marketing is ethical? By Mike Myatt , Chief Strategy Officer, N2growth.