Affiliate marketing is extremely popular these days and can be a great way to get your brand, products, and services in front of wider audiences and drive conversions via leads and sales. In simplest terms, affiliate marketing involves paying a commission to people or entities who agree to be your affiliates. MORE >>

'This is a post by Libby Gill, author of Capture the Mindshare and the Market Share Will Follow. Information is the organizational life-blood on which decisions are made - and customer value created - within every company. Marketing Think Coca-Cola. Think Mercedes. Think Apple. Set ground-rules and enforce them. MORE >>

'This is a post by Brian Sheehan, author of Loveworks: How the World''s Top Marketers Make Emotional Connections to Win in the Marketplace. Loveworks follows Brian''s books Basics: Online Marketing (2010) and Basics: Marketing Management (2011). Marketing The deal made him the highest-paid player in the league. MORE >>

Are you as well one of those that introduce themselves with your own company presentation? No , he has made advance inquiries about your company, for instance on your company’s Internet site. Objection: “Yes, but the company presentation is the best tool I have to speak to the benefits our company can provide!” MORE >>

Yes, I mean marketing testing- not market testing. How do you know the best way to spend marketing money? And of course, I am a big advocate of SEO (Search Engine Optimization) (Canrock invested in a Long Island SEO company ). Moore on the lack of statistical significance in many AB market tests. MORE >>