Pricing impacts everything from strategy and tactics, to finance, to branding, to marketing and sales, to vendor selection and supply chain management, to recruiting and compensation, and to customer satisfaction and loyalty. Competition : Does your pricing place you at a competitive advantage, or disadvantage in the market? MORE >>

If you really want to understand a leader’s perspective on the market, ask them about their competition. I’m always on the lookout for new practitioners entering the market where we have practice areas, disruptive technology, or changes in the landscape that could disintermediate certain aspects of the market. MORE >>

While I’m at it, I guess an accretive acquisition, lowering manufacturing costs by making supply chain enhancements, making key external hires, or opening new distribution channels or geographic markets probably didn’t get on the radar screen of the faculty either. By Mike Myatt , Chief Strategy Officer, N2growth. MORE >>

From the outside, Apple's secret sauce would seem to be inspired design (read, "think different"); and inspired marketing of that design. Nor the three years of teaching the supply chain that the Macbook Air had to be really thin, really light, and really enduring (10-hour battery). And, oh, the marketing: brilliant marketing. MORE >>

talk to a lot of business audiences about how they can use social media to build their reputation, and there's always someone who wonders if that strategy is really viable in their market, their field, their budget. The same goes for creating a blog, Twitter or YouTube presence that appeals to a market you can isolate with Google Adwords. MORE >>