In Product Development, Let Your Customers Define Perfection
Harvard Business Review
MAY 9, 2016
In an era of high-stakes innovation, there is no clearer illustration of how to develop new products the right way (and the wrong way) than a tale of two car companies. The second company is Fiat Chrysler, which introduced the Dodge Dart compact in 2012 with great fanfare, and even greater expectations. In the U.S.,
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