CMOs and CIOs Need to Get Along to Make Big Data Work
Harvard Business Review
FEBRUARY 4, 2014
Variations of this Big Data story line are being played out in executive offices around the world, with CMOs and CIOs in the thick of it. CIOs, tasked with turning technology into revenue, are themselves pounding the table demanding better requirements for Big Data initiatives. The relationship, however, has often been a fractious one.
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