Your Whole Company Needs to Be Distinctive, Not Just Your Product
Harvard Business Review
MAY 19, 2016
A company that can show it is different from other companies, in a way that is relevant to customers, gains a major competitive advantage. But starting in the early 2000s, the advantages of scale were mostly eliminated, in large part because of globalization, deregulation, and the rise of digital technology.
9 
Let's personalize your content