Remove 2016 Remove Aggregate Demand Remove Marketing Remove Simon
article thumbnail

The More Climate Skeptics There Are, the Fewer Climate Entrepreneurs

Harvard Business Review

According to an October 2016 Pew poll , only about half of Americans believe that climate change is due to human activity. But how does the presence of climate skeptics affect the market for climate-related innovation? The small market size would lead the company to not invest in baldness medication.