More and More CEOs Are Taking Their Social Responsibility Seriously
Harvard Business Review
FEBRUARY 12, 2018
The Ford story doesn’t add up , if you assume that Ford believed that his move alone was enough to raise overall demand for cars. But if you think instead that he was signaling to his competitors that if they all moved none of them would be at a disadvantage and that aggregate demand for the industry would increase, then the principle arguably holds in other contexts for some of today’s giants. Ryan McVay/Getty Images.