CMOs and CIOs Need to Get Along to Make Big Data Work
Harvard Business Review
FEBRUARY 4, 2014
That impasse has led to expectations of the CMO’s IT budget outstripping the CIO’s by 2018, according to Gartner, a dangerous trend that can lead to duplicate spending and effort. An effective decision governance framework makes clear how the CIO and CMO, and other members of the leadership team, must work together and support each other.
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