Putting Customers at the Heart of Your Brand to Create Passionate Fans: What Microsoft Learned About Customer Engagement in the Sports Industry - SPONSOR CONTENT FROM Microsoft
Harvard Business Review
DECEMBER 18, 2017
For billions of people around the world, sports are a matter of passion, touching lives by offering a depth of human engagement unparalleled in other activities. In the age before the digital revolution, marketers used to tell customers about a product and then work through a traditional step-by-step purchase funnel.
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