Putting Customers at the Heart of Your Brand to Create Passionate Fans: What Microsoft Learned About Customer Engagement in the Sports Industry - SPONSOR CONTENT FROM Microsoft
Harvard Business Review
DECEMBER 18, 2017
For billions of people around the world, sports are a matter of passion, touching lives by offering a depth of human engagement unparalleled in other activities. Real Madrid is one of the most recognized soccer franchises in the world. Real Madrid: winning the hearts and minds of 500 million dedicated fans.
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