Effectively Influencing Decision Makers: Ensuring That Your Knowledge Makes a Difference
Marshall Goldsmith
APRIL 5, 2011
Knowledge workers can be defined as people who know more about what they are doing than their managers do. In some cases, these decision makers may be immediate or upper managers – in other cases they may be peers or cross-organizational colleagues. Present a realistic “cost-benefit” analysis of your ideas – don’t just sell benefits.
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