Your New Hit Product Might Be Underpriced
Harvard Business Review
MAY 24, 2016
But in 2003, the company didn’t realize the mega hit it was about to have with the Noah’s Ark play set. However, global first-year demand turned out to be 14% above projections; the demand for Audi turned out to be 80,000 Q7’s. Playmobil toys have become a staple for young children.
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