Why Debunking Myths About Vaccines Hasn’t Convinced Dubious Parents
Harvard Business Review
FEBRUARY 20, 2015
Yet today, surveys show that as many as a third of U.S. ” There have been hundreds of studies since, all finding the same results: when you argue using facts and evidence, people generally reject or discount your evidence. That means you may have more success changing minds after making your audience feel good about themselves.
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