Research: For Better Brainstorming, Tell an Embarrassing Story
Harvard Business Review
OCTOBER 2, 2017
It was Alex Osborn, a 1960s advertising executive, who coined the term brainstorming. Subsequent scientific research confirmed Osborn’s instincts: groups who follow his guidelines show more creativity than those who don’t. Leading a Brainstorming Session with a Cross-Cultural Team. Vincent Tsui for HBR.
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