How Disney Found Its Way Back to Creative Success
Harvard Business Review
JUNE 3, 2016
At the time, there was general skepticism that Disney over-paid for Marvel since three of its leading superheroes have already been licensed out — Spiderman (Sony), Fantastic Four (20 th Century Fox), and X-Men (20 th Century Fox). Each film brand has many characters with imaginative stories that serve as franchisable assets.
8 
Let's personalize your content