Ethical Consumerism Isn’t Dead, It Just Needs Better Marketing
Harvard Business Review
JANUARY 12, 2015
This pessimistic stance stems primarily from the lower sales of ethical brands. “If consumers cared about moral issues,” the argument goes, “then companies and brands that did the right thing would have a larger market share. In the end, being told to think in terms of excluding led to more ethical decisions.
Let's personalize your content