Stop Me Before I “Innovate” Again!
Harvard Business Review
DECEMBER 6, 2013
Words matter — in business and in life. Robert MacDonald , the most creative and opinionated insurance-industry executives I’ve ever met (yes, I know, he doesn’t have tons of competition), likes to say that the art of doing something new is a matter of “reminiscing about the future.” That, to me, is what Gone Nutty!
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