Stop Me Before I “Innovate” Again!
Harvard Business Review
DECEMBER 6, 2013
Robert MacDonald , the most creative and opinionated insurance-industry executives I’ve ever met (yes, I know, he doesn’t have tons of competition), likes to say that the art of doing something new is a matter of “reminiscing about the future.” It’s also a spirit, oddly enough, best captured in a famous tribute to the Grateful Dead rock band.
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