Make These Changes to Help Digital Marketing Fulfill Its Potential
Harvard Business Review
MAY 31, 2013
So why is digital marketing still so ineffective? Data from the 2012 Direct Marketing Association benchmarks say that direct mail — yes junk mail via snail mail — still reigns supreme, offering response rates of 1.1 Second, we need to fundamentally re-think digital marketing.
8 
Let's personalize your content