Your Judgment of Risk Is Compromised
Harvard Business Review
JUNE 21, 2012
Daniel Kahneman and Amos Tversky provide perhaps the best theoretical framework in which to understand the phenomenon. The difference between 0% and 1%, for example, is much more salient than that between 10% and 11%, and the difference between 99% and 100% looms much larger than that between 89% and 90%.
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