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The Big Picture of Business – Achieving the Best by Preparing for the Worst: Lessons Learned from High-Profile Crises, part 4 of 4

Strategy Driven

My client (a different chemical company) later had a similar explosion. We therefore mounted a full-scope crisis management initiative that focused heavily on after-the-crisis help for the victims and their families. Next comes Crisis Planning. The crisis plan must be part of the bigger process, not an adjunct or afterthought.