CMOs and CIOs Need to Get Along to Make Big Data Work
Harvard Business Review
FEBRUARY 4, 2014
But no one was sure what to cut and what to keep because the goals had not been clearly enough defined. Variations of this Big Data story line are being played out in executive offices around the world, with CMOs and CIOs in the thick of it. Call it a shotgun marriage, but it’s one that CMOs and CIOs both need to make work?especially
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